This is the conclusion to the three part series on SEO and PPC’s quest to have an amazing night out on the town.  If you missed part one or part two – check them out before reading on. 
While both SEO and PPC are now having an amazing time, they both feel like it can still [...]

So…Friday night, in my own socially hip way (as in not so), I spent the evening watching a sci-fi show, then stayed up late (after my wife and son were in bed) to pay some bills.  Just before midnight, I decided to take the two block trip to the mailbox to make sure those bills [...]

Many marketers are responsible for providing management an executive summary of the Web stats each month. The summary probably consists of:
Visitors
Unique Visitors
Top Pages
Top Referrers
Possibly Top Paths
Chances are it takes a little time to pull the data together and format the report nicely. Chances also are that if you stopped sending the report, everyone may not [...]

Last week, I gave a brief introduction to Twitter.  So this week, I thought I’d do a write up on creating a Twitter profile, and what you do once you have one.
First things first, head over to the Twiter sign-up page and type in the user name that you’d like to have. As you’re typing, [...]

I ran across an old post from Groundswell author Charlene Li from April 2007 discussing her Forrester’s Report on Social Technographics. Since I am a very visual person, I immediately focused on the ladder graphic depicting social media participation levels.

One of Li’s key points in the post is that businesses should understand where their audience [...]

…You’re supposed to say “Wednesday”… you know… so I can say “Webinar!” and then… Oh forget it.
Throughout the month of August, Serengeti Communications will present a weekly, one-hour Webinar every Wednesday (say that five times fast). We’ll be covering various Web 2.0 and marketing strategies each week and helping your business get just [...]

This is Part Two of a three part series on SEO and PPCs quest to have an amazing night out on the town.  If you have not already read Part One, check it out before reading on. 
Once SEO and PPC finally meet up a new set of issues arise. Neither of them can manage to [...]

For those that aren’t aware, Twitter is a social network that allows ‘friends’ to communicate with each other in brief 140 character bursts of text (known as tweets). You can send these tweets directly through the twitter website, or through one of many twitter applications (such as the desktop based twhirl, or the Blackberry [...]

Being a former AOL employee and still having many friends that work in the Northern Virginia offices, I take notice when company news is released.  When I heard last night that the rumors about Microsoft or Yahoo buying AOL were heating up again, I was a little surprised.  What was even more surprising was that [...]

This is part one of a three part series that was first published as part of Marketing Pilgrim’s Scholarship Contest. The finalists were determined by the number of visitors that read the post as well as factoring in bonus points for a low bounce rate and high average time on site. While this post was [...]