Much has been written on the presidential candidates use of social networks, including a recent post from Simon. While I was online this morning catching up on news, I saw a banner advertisement for Obama. I also received a text message alerting supporters of his Vice Presidential pick, Joe Biden (even though the effort was [...]
Google has announced the upcoming release of new quality score “improvements” to the AdWords system. There are three key aspects that will effect PPC advertisers…
The Quality Score will now be calculated in real time. This seems to mean that if your ad is performing particularly well in a given day, it will it [...]
My wife and I have been watching the Olympics whenever we could over the past two weeks. We’d watched almost any sport that was on and usually enjoyed it. But on Saturday, NBC did something I couldn’t believe. They aired about two hours and ten minutes straight of the most boring TV I have ever sat through [...]
Click Fraud has been a serious concern for careful marketers for a long time now. But, Click Fraud also has become a scape-goat for some poorly performing campaign symptoms caused by laziness or lack of knowledge:
1 - High bounce rate/low average time on site
Most often, you will find this is the case when you have [...]
There have been quite a few articles written about the use of social media by the candidates in this extended US election cycle. But, when you look at those who are no longer candidates, their use of these networks has generally stopped. (Hillary - 2 tweets since she dropped out of the race, Chris Dodd [...]
Kellogg’s is bringing back Hydrox cookies, at least temporarily. Did anyone really miss them? The cookie, introduced in 1908 and discontinued in 2003, is celebrating its 100th Anniversary. I guess Kellogg’s thought this would be a great opportunity to bring them back for some additional beatings by Oreos.
So why now? Was it the huge [...]
As we all know, Google dominates search and continues to increase its share of searches. The latest Nielson Online data has Google garnering 60.2% of searches and 16% year over year growth. That translates into a significant amount of additional revenue for Google’s already deep pockets.
In order to continue to increase their revenue from search, [...]
To celebrate the upcoming Webinar Wednesday focusing on Analytics, I’m proposing a little contest.
Over the years, not only have I compiled many, many, many monthly analytics reports, I’ve also worked with lots of different marketers, reviewing their monthly reports.
These reports can be very ‘canned’ or highly customized. The reports can serve one purpose (just [...]
Viral marketing has infected our culture, but what good comes of it? Maybe it’s time to go “Bacterial”
The answer to that is a resounding YES, especially when you take a look at the data in the latest Pew Internet & American Life Project memo on Search Engine Use. They found that as of May 2008, the percentage of users that use search engines on a typical day has risen to 49%. So, [...]
