Yesterday, Google launched a new services called Insights for Search.   It builds off of Google Trends, but allows you to dig deeper into the search query data to compare search patterns by location, categories, and time frames.   

The tool works by first having you select how you want to compare the data.  The options you have are by Search Terms, Locations, or Time Ranges.  You can then filter the results by the two selections that you did not choose as well as by specific categories.  This allows marketers to get very granular data - specific to who their target audience is and where they are located. 

The tool also shows you search phrases that are currently seeing a spike in search phrases -  that ultimately, relate to the search phrases your currently researching.  This will help PPC managers find new keywords that they can potentially capitalize on before other marketers begin to bid up the costs.    

Overall, it seems like an interesting tool that will provide excellent data that can be used by marketers to bolster their search campaigns and better understand searcher behavior.

Filed under: Analytics, PPC, SEO on Thursday, August 7th, 2008 by Nate Linnell |
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