Over the past few years working with many clients to understand how effective their pay-per-click campaigns are (and often figure out how to get them to perform better), I have compiled my top 10 list of ways that many marketers blow their budgets on PPC.
1. Ignoring Match Type Options – When you just purchase key [...]

Hi,
I am basically interested for business reasons. I had written to you about the offer a few days back. Perhaps, you never got the mail in the first place. Anyhow, here is the deal. I found your sitehttp://endlessplain.com/ really enchanting and would like to buy a number of text-links on your site. Let me know [...]

Recently, I moved into a second story condo after living the past 5 years in a house.  I am astounded at how loud my upstairs neighbors are.  Not ‘partying, playing loud music all the time’ loud, but more like ‘clompy, loud-walking’ loud.  Because of this, I’ve been very aware of how much noise I make.  I [...]

The first presidential debate is tomorrow night which means we are now into the home stretch of the presidential election.  Are you registered to vote? Do you know where you’re polling place is located?  Have you made your decision as to who you’ll vote for?  What do you know about the vice presidential candidates?  What [...]

1. Spring Cleaning: I know your product/service is so cool/amazing/life-changing that every potential customer should have all of the details about it right now. But, that’s probably not in your best interest. Just as a clean house is more inviting than a junky one, so a clean, simple Web page is more [...]

Last Friday, I received a copy of CauseWired: Plugging In, Getting Involved, Changing the World by Tom Watson, (Wiley, Nov 10,2008). Given that we’ve been talking a lot on this blog lately about social networks, but not so much about nonprofits and cause marketing (at least I haven’t been), I was interested to pop open [...]

On October 6th, I’ll be speaking at SMX-East on the topic of Buzz Monitoring in the “Search and Reputation Management” session, 3:45 – 5pm in New York City. If you’d like to attend (there are 30 or so other sessions besides mine) and you’ve not booked your ticket for this conference yet, then you can [...]

There’s no such thing as a free lunch.
That’s a fairly common expression that’s fairly true. How many times has your company bought pizza for the staff, only to find out that you have to sit through a presentation by the CEO, or it is used as an excuse to let you know that you’ll have [...]

Nate is out this week, so I am filling in.  Next week, he will be back and the political coverage will resume.
Last week, I had the great opportunity to go to the XM offices (the COOLEST offices I’ve ever seen – even cooler than the Turner Broadcasting offices in Atlanta) and meet the band Safety Suit [...]

Gabriel David Rhea was born at 5:16 on Monday, September 15th 2008.
He weighed 7lbs 6.6oz and was 19 inches long.
He and his mom are both doing great.