Are you a big fan of AC/DC? 
Well, if you are then, you probably already know that their latest album debuted at #1 in the US despite only being sold in Walmart, Sam’s Club, and on the band’s website.  You probably also know that this album was their first album to ever debut at #1.  But, there [...]

Last week, I attended the eMetrics conference in Alexandria, VA. Yes, for once a local conference…meaning no flying time. This one was a little bit different for me, as it was totally focused on Analytics and Metrics, rather than search, but was still very worthwhile.
Unfortunately, due to a busy schedule here, I was only able [...]

As fears of a deep recession increase, companies are beginning to tighten their belts in anticipation of the worst.  Many tech companies are among those realizing that cuts are necessary to stay afloat and survive the current economic situation.
In the past few weeks it has become increasingly apparent that executives at tech companies, many of [...]

Here’s what not to do when sending an unsubscribe message: make up words. (The names have been blurred to protect the guilty.)

Although I’d already decided that their email messages were not for me (obviously because I “unjoined”), but any respect I had for their organization I’ve now lost because they couldn’t properly English speak.
An unsubscribe [...]

Part II - Marketers - Where is Your Bailout Plan?
In working with many companies over the years, it seems that marketers fall in to one of three categories:
Marketing Guru - You know your KPIs, your ROI and manage your campaigns to maximize ROI.  Your boss loves you.  Your budget is not in jeopardy.  In fact, [...]

Last week for Toastmasters, I gave an interpretive reading of a section of Neil Gaiman’s “The Graveyard Book.”  As I was preparing for this, I started thinking about how this applies to the work that we do at Serengeti Communications.  I came to the realization that this is exactly what our Analytics team does on [...]

Were you excited when Google AdWords released Conversion Optimizer only to be disappointed when you found out your campaigns did not meet the minimum number of conversions per month?  Well, you’re in luck.
Google has announced that your campaigns now only need to have received 50 conversions in the past month to be eligible to use [...]

As the financial crisis in this country and abroad begins to dip its shifty fingers into our wallets, I wondered what you were doing both personally and professionally to cut costs in this economic downturn?
Cutting out (or down on) Starbucks?
Walking or taking public transportation to work?
Cutting marketing budgets?
Cutting other budgets?
Is there anything you’ve changed?
Anything that [...]

Part I of II - The Problem with the ‘Numbers Game’
Coming Next Tuesday - Part II - Your Found Money
In case you’ve somehow missed the news, on October 3 the ‘bailout bill’ was signed into law, creating a $700 billion Troubled Assets Relief Program to purchase failing bank assets.  Essentially, what the plan provided was [...]

Actually I don’t, heck I don’t even drink coffee (a fact which has caused a few heads to be shaken in disbelief around the office), but someone does hate Starbucks enough create an “I Hate Starbucks” site and get it ranked 8th for the term “Starbucks”. To be honest, it’s not a very engaging [...]