The other day, I received, amongst the usual spam, an email from Fox Broadcasting inviting me to join their brand-new social network for fans of FOX shows. I wasn’t quite sure how I qualified since I don’t recall the last time I actually watched a FOX show.
But still, I’d been specially selected, and they promised [...]

I’m gonna be honest and I’m not gonna pull any punches.
We’re just not sure if this relationship is working anymore.
I mean, I know we’re witty and we’re great with analytics and marketing.  But, you’re just not reading us anymore. Sure, you scan us for a provocative headline here and there.  But, I’m just not sure [...]

Can searches on Google for flu-related keywords predict increases and decreases in the number of flu cases?  That is a question the folks over at Google wanted to find out. 
After compiling the search-related data, they worked with the Centers for Disease Control and Prevention (CDC) to compare the data to actual flu outbreaks around the country.  What [...]

“Twitter isn’t something that we plan to use right now.”
“We don’t have the resources to invest in a site like Digg or Mixx.”
“Plurk? Never heard of it, not something that we want to bother with until it reaches some kind of critical mass.”
Do any of these sound familiar? These aren’t a problem.  Not every company [...]

Yesterday morning, when I was thinking about this blog, it was actually shaping up to be quite a different post. But then, the events of yesterday changed things.
Originally, I was going to write about ways to encourage your customers to participate in your brand. I thought about some brands that I happily participate in. For [...]

Video games are the new Cadillac of mass marketing.  I’m not really sure what that means either, but video games can be a great way of promoting your brand and creating a devoted following. They can also be a disastrous waste of time, money, and customer goodwill.
This four part series will discuss To Play or [...]