There have been several instances of companies using social media to apologize for their mistakes, whether for a policy, or product, or a situation that they were responsible for, either directly or indirectly.  Whether it’s the CEO of Jet Blue apologizing for leaving their customers stranded on the runway, or Google saying sorry for an [...]

Those who have gone before

Wait, think about it first, don’t just do it.
…but all of the cool companies are doing it… and there isn’t a dedicated social network for our prime audience – steeplejacks. If we act fast enough, and leap in with both feet (not something recommended in the steeplejack world), we can become the go-to destination [...]

In my last post, I referenced a magazine ad from an older issue of Business 2.0 (October 24, 2000) describing how interesting it is to time travel BACK in time to get a ‘gut-check’ of the present and maybe, even look into the future.
Perhaps, more interesting than that ad, in my journey back in time, [...]

Well, maybe not a day, maybe 8 years.
When I was home for Thanksgiving this past week, I had a chance to enjoy one of my guilty pleasures.
Be Warned: The next few lines may contain the nerdiest thing you have read in a long while.
I’ve saved most all of my old issues of [...]