Upon discovering that a blog is an appropriate marketing channel for your company, you need to build the site. Designing a blog for a company is not a great deal different from building out any other part of a site, or creating a new corporate site.
Tip #1: Do not use a generic template through Blogger/Blogspot [...]

Here at Serengeti headquarters, I am seeing something nobody else in the office is: news, blog posts, and video displaying below the third result in Google’s SERPs.

Is anyone else seeing this?

From a three day PPC seminar, you can learn the basics of how to build and manage a PPC campaign. You may even be exposed to advanced topics like A/B and multivariate testing. However, gleaning actionable tools and techniques for your own campaigns will likely require more than three days of classroom training if you [...]

Microsoft has been promoting their demographic targeting capabilities in AdCenter for well over a year now. They’ve produced a case study and a four step process to applying their demographic targeting.
Google came into the game late, but they also offer demographic bidding and reporting. But, how valuable is this new demographic bidding?
First, Google is being [...]

Marketing a company to a variety of audiences - either through separate social media sites or a variety of marketing channels such as search, email, or video - may at first glance appear to fragment your marketing message and dollars. In reality, your online and offline marketing efforts often complement each other and work in [...]

I read recently that Google’s homepage is the greatest landing page ever developed. With a market cap of nearly $139 billion, is it in fact true that google.com is the best landing page on the internet?
The goal of Google’s home page is to receive a search, any search. This does not seem to be a [...]

It has been reported that Google Analytics released a new feature which allows users to opt-in to a benchmarking feature. At first glance, a site may be able to be compared to industry-related sites “of similar size” based on visits, pageviews, pages per visit, bounce rate, average time on site, and percentage of new visits.
This [...]

Blogs are written by diarists, organizations, corporations, journalists, and come in all shapes and sizes. As part of an online marketing strategy, a blog can serve a multitude of purposes. A blog can drive brand awareness, it can put a friendly face on a large corporation, and amongst a billion other things, it can create [...]

In Website Magazine’s latest issue, there’s an article about landing pages, and how when someone lands on your page as a result of an organic listing, the landing page should serve a different purpose than when someone lands on a PPC landing page. I respectfully disagree with the statement that, “the methods and goals are [...]

Back in October, I indicated it was important to move beyond monitoring reputation management and develop mechanisms and key performance indicators in the analysis of those monitors. I said that “A mistake may hurt a person or company, but other issues may reveal systemic problems that will only continue and potentially snowball into even larger [...]