Yesterday morning, when I was thinking about this blog, it was actually shaping up to be quite a different post. But then, the events of yesterday changed things.
Originally, I was going to write about ways to encourage your customers to participate in your brand. I thought about some brands that I happily participate in. For [...]
Part II - Marketers - Where is Your Bailout Plan?
In working with many companies over the years, it seems that marketers fall in to one of three categories:
Marketing Guru - You know your KPIs, your ROI and manage your campaigns to maximize ROI. Your boss loves you. Your budget is not in jeopardy. In fact, [...]
Part I of II - The Problem with the ‘Numbers Game’
Coming Next Tuesday - Part II - Your Found Money
In case you’ve somehow missed the news, on October 3 the ‘bailout bill’ was signed into law, creating a $700 billion Troubled Assets Relief Program to purchase failing bank assets. Essentially, what the plan provided was [...]
This started out as a very different post. The plan was to just explain all of the reasons why using a tool that automates your pay-per-click decisions and changes is a very bad idea. The plan was to explain using examples of nightmares, horror stories, as well as serious debates we had about the subject [...]
Over the past few years working with many clients to understand how effective their pay-per-click campaigns are (and often figure out how to get them to perform better), I have compiled my top 10 list of ways that many marketers blow their budgets on PPC.
1. Ignoring Match Type Options - When you just purchase key [...]
Recently, I moved into a second story condo after living the past 5 years in a house. I am astounded at how loud my upstairs neighbors are. Not ‘partying, playing loud music all the time’ loud, but more like ‘clompy, loud-walking’ loud. Because of this, I’ve been very aware of how much noise I make. I [...]
Nate is out this week, so I am filling in. Next week, he will be back and the political coverage will resume.
Last week, I had the great opportunity to go to the XM offices (the COOLEST offices I’ve ever seen - even cooler than the Turner Broadcasting offices in Atlanta) and meet the band Safety Suit [...]
There are few places where I feel more stupid than in an auto parts store. Because…when I am in an auto parts store that means that there is something that is VERY basic in my car that needs fixing.
I hate knowing that everyone in the store knows more about everything in the store than me. [...]
I had a great day at work today. Not something many folks can say on a Monday. But, I did. I had a great conversation with a client about this topic today. A smart conversation with smart people. And, at the end of the conversation, we were much happier about setting realistic goals.
I’ve mentioned before that [...]
We all know how important metrics like average time on site, number of visitors, visitors by
segments and of course, conversions are. But, there are some other less known metrics that
really can provide some great insight.
Internal Search
The best way to find this information is to set up your analytics to report on what visitors
search on when [...]
