Joy’s post yesterday sparked my thinking about the many sources of data available to marketers in today’s world. 
Web Analytics is the low hanging fruit.  It is an important daily source of data that can help you understand how involved a customer is with your brand INSIDE your own house (i.e., your Web site).  It can even help [...]

I sent my three year old grand nephew a little present from Amazon recently.  I called him on the phone and told him it was coming, so he was in a high state of anticipation when the delivery man rang the doorbell.  Unfortunately, when he ripped open the box he did not find the very [...]

Warning:  This post is a bit of a rant.
My daughter came across the term “Brand Slut” in The Little Hiptionary (a Bangin’ Pocket Reference for Kewl Peeps Everywhere) and remarked “Oh Mom, this is so you.”
Now, I’ve actually heard that term (being in marketing).  It refers to someone who displays loyalty to no single brand. [...]

Watching the Primary candidates experiment with digital marketing and social media has been a great source of entertainment for me over the past few months (got me through an entire season of no new Big Love episodes) so I was eager to read Click Z’s interview with Google’s Peter Greenberg about the candidates’ use of [...]

We are a true digital shop, so it is a point of pride for us that what we do for our clients online can’t be put into the PR box, the advertising box, the direct marketing box, etc.  The Web blurs these old distinctions and if you don’t get that, well…good luck out there on [...]

What’s the most common reason brands find themselves on the “ouch” side of social media?  I started thinking about this after reading Jeremiah Owyang’s list of brands that have been punk’d by social media in the past few years.  As I made my way through Jeremiah’s list and began adding some of my personal favorites, [...]

I was shocked when I saw the stats from the recent BlogHer study: 36.2 million women are active in the Blogosphere each week!  And almost half of female Gen X Bloggers are publishing and posting about parenting. 
What’s more shocking: 55% of these women would give up alcohol, 42% would give up their Ipod and 20% would [...]

It is my turn to host the Nonprofit Blog Carnival, so I’ve chosen one of my favorite topics, Social Media.  I’m a big fan of Social Media for nonprofits because I believe that it can radically improve the efficiency and ROI of the marketing program.  True, the direct ROI of Social isn’t as measurable as [...]

Joy did a nice post yesterday on how Analytics can help you fix problems on your Web site that may negatively impact conversions.  Analytics data can provide a gold mine of information and is the logical place to start in terms of assessing the efficacy, or persuasiveness of your current site. 
In addition to Analytics, today’s [...]

My inbox is crammed with Social Media Training announcements.  Sometimes I wonder if the people giving trainings on social media marketing outnumber online content creators. (Maybe this is the next study for The Pew Internet and American Life Project?)
I’ve given a fair number of Social Media (SM) trainings and sat in on a few. At [...]