Social Media is everywhere (it is, quite literally, what people do on the Internet today) and there is no shortage of tactical advice and examples of “Social Media campaigns” online. But beware: Jumping into Social Media without a well thought out strategy and a real understanding of the space increases your chances of a [...]
According to Nielsen, online buzz about sustainability issues is growing by leaps and bounds. What’s more, consumer buzz has expanded beyond global warming and climate change (the hot topics of 2006). Consumers and influential bloggers are now buzzing about a broader range of sustainability issues, such as greenwashing and corporate social responsibility (two topics generating [...]
My father, Walter Dawkins, passed away today. He left this world on Easter Sunday, surrounded by family, music, and fragrant cuttings of the first spring blooms from a garden he nurtured for many, many seasons.
My father was not an easy man, but he had, as we say in the South, *texture*. I will [...]
If you are a fan of bubble gum, you probably know Bazooka Joe, the main character of the comic appearing on the inside wrapper of Bazooka bubble gum. Bazooka Joe has been around since the 1950’s. I (still) find him strangely wise on occasion.
One of my favorite BJ strips features an interaction between Bazooka Joe [...]
One of the many treasured clients of Serengeti is the Kids Wish Network. It is a privilege to create support for their efforts to help benefit sick, ailing children.
Please see our video of young, sweet Ashley who sadly has passed on. Ashley’s valiant story is profound and moving. Her last wish - to meet Country-pop [...]
Many companies offer “Audits,” so there is a wide range of definitions and hard deliverables associated with these types of services.
At Serengeti, we define an Audit as a data-based assessment of a client’s digital marketing/communications program, including:
Content assets used to attract and convert traffic;
Traffic driving tactics and engagement activity across all digital channels;
Conversion performance;
Analytics/data infrastructure.
In [...]
A recent article in Investor’s Business Daily opened with the following: “Warning: If you’re seeking job security, don’t think about becoming a chief marketing officer.”
I would revise that warning slightly: If you are interviewing for the CMO job, take a hard look at two things before you accept:
1.) What is the organization’s analytics infrastructure? You can’t [...]
We have several positions open at the moment, so if the idea of joining a group of passionate, slightly geeky, sometimes crazy Web 2.0 evangelists interests you, please get in touch. We have two account/client management positions open and one position for a designer/developer. And we are ALWAYS in the market for top [...]
The team at RBD Rodeo has been operating at warp speed for weeks now in the midst of a flurry of conferences, new clients, new employees, new office space and now…a new name. As of January 1, 2008, we will re-brand as Serengeti Communications, Inc.
Why Serengeti? We believe that today’s Internet is a [...]
Last week’s post on RM stirred up some good response so I’m continuing with the topic (just in case I’m on some kind of roll here).
I’ve noticed that there is no shortage of Reputation Management white papers available on the Web today. Essentially, these “how to” white papers boil RM down to a three step [...]
