Is there a trend that is slowly developing of users moving away from using AOL’s AIM? I don’t have hard data - so, this is a unscientific post. But, based on my friends’ usage and other young professionals I’ve heard from - the answer is a definite yes.
Being a 20 something, do you really [...]
Yesterday, Google launched a new services called Insights for Search. It builds off of Google Trends, but allows you to dig deeper into the search query data to compare search patterns by location, categories, and time frames.
The tool works by first having you select how you want to compare the data. The options you have are [...]
This is the conclusion to the three part series on SEO and PPC’s quest to have an amazing night out on the town. If you missed part one or part two - check them out before reading on.
While both SEO and PPC are now having an amazing time, they both feel like it can still [...]
This is Part Two of a three part series on SEO and PPCs quest to have an amazing night out on the town. If you have not already read Part One, check it out before reading on.
Once SEO and PPC finally meet up a new set of issues arise. Neither of them can manage to [...]
This is part one of a three part series that was first published as part of Marketing Pilgrim’s Scholarship Contest. The finalists were determined by the number of visitors that read the post as well as factoring in bonus points for a low bounce rate and high average time on site. While this post was [...]
Avinash Kaushik recently ran an informal contest to find out what report people would choose if they could only have one Web analytics report. The winner of “the best Web analytics report” was a report showing “sources by state, compared to last month.” Based on her business, a locally owned company that competes solely in [...]
Yesterday, Google announced a new media research and planning tool called Google Ad Planner. It is targeted to media planners and is intended to allow them to easily create media plans based on the demographics of their target audience or sites that the media planner knows their target audience frequents. The tool will then allow [...]
It’s been a full year now since we started our blog. During the past year, we have hopefully provided you all with some great insights into the digital marketing world that we here at Serengeti Communications spend so much of our time in.
For this post, I’ll share some of the stats and trends from [...]
Are you just beginning to get your feet wet in the world of Web analytics and have decided to try out Google Analytics or another analytics packages on your site? Well, I would imagine you’re probably feeling a bit overwhelmed. You are not alone as the vast amount of data you now have can be [...]
Google AdWords has begun beta testing a new feature called Automatic Matching that according to Google will “show your ads for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups.” You are automatically opted-into the feature and have to go into Campaign Settings in order to [...]
