The other day, I received, amongst the usual spam, an email from Fox Broadcasting inviting me to join their brand-new social network for fans of FOX shows. I wasn’t quite sure how I qualified since I don’t recall the last time I actually watched a FOX show.
But still, I’d been specially selected, and they promised [...]
“Twitter isn’t something that we plan to use right now.”
“We don’t have the resources to invest in a site like Digg or Mixx.”
“Plurk? Never heard of it, not something that we want to bother with until it reaches some kind of critical mass.”
Do any of these sound familiar? These aren’t a problem. Not every company [...]
Last week, I attended the eMetrics conference in Alexandria, VA. Yes, for once a local conference…meaning no flying time. This one was a little bit different for me, as it was totally focused on Analytics and Metrics, rather than search, but was still very worthwhile.
Unfortunately, due to a busy schedule here, I was only able [...]
Last week for Toastmasters, I gave an interpretive reading of a section of Neil Gaiman’s “The Graveyard Book.” As I was preparing for this, I started thinking about how this applies to the work that we do at Serengeti Communications. I came to the realization that this is exactly what our Analytics team does on [...]
Actually I don’t, heck I don’t even drink coffee (a fact which has caused a few heads to be shaken in disbelief around the office), but someone does hate Starbucks enough create an “I Hate Starbucks” site and get it ranked 8th for the term “Starbucks”. To be honest, it’s not a very engaging [...]
Today, I’m off to SMX East, and will be presenting on the topic of Reputation Management. So, I thought I’d put together a quick 6 step guide to managing your reputation.
1. Find out whether people are talking about your company, your product, your executives, etc.
Alerts and RSS feeds will give you an insight into what’s [...]
Hi,
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Last Friday, I received a copy of CauseWired: Plugging In, Getting Involved, Changing the World by Tom Watson, (Wiley, Nov 10,2008). Given that we’ve been talking a lot on this blog lately about social networks, but not so much about nonprofits and cause marketing (at least I haven’t been), I was interested to pop open [...]
On October 6th, I’ll be speaking at SMX-East on the topic of Buzz Monitoring in the “Search and Reputation Management” session, 3:45 - 5pm in New York City. If you’d like to attend (there are 30 or so other sessions besides mine) and you’ve not booked your ticket for this conference yet, then you can [...]
There’s no such thing as a free lunch.
That’s a fairly common expression that’s fairly true. How many times has your company bought pizza for the staff, only to find out that you have to sit through a presentation by the CEO, or it is used as an excuse to let you know that you’ll have [...]
