A couple of posts ago I wrote about a gentleman from the UK who had made some mistakes that had been captured and spread across the web. How did he get caught up in his situation?  Two men were masquerading as a woman online, basically sitting behind a fake persona.  Is this ethical? No [...]

Social media isn’t a fad, and it’s no longer for the early adopters.
 Companies have realized the benefits of integrating social media into their communications strategy, and the downsides of not doing so.  But, there are bound to be companies that make mistakes, running out and implementing ideas that seem great rather than sitting down and [...]

So, who’s Stuart Slann, why does he need advice, and why from us?
Stuart is an Englishman who decided to cheat on his wife with a Scottish woman he met on Facebook.  Affairs of the heart are things that happen all of the time, the world over, so what’s special about this one?  Well, the ‘woman’ [...]

So, you stopped getting the newspapers delivered to your house because it was so much easier getting your news online.  But, now you wonder if there’s an even easier way of finding out about news events without having to type in all those troublesome URLs.
Well, have no fear….Twitter’s here!
All you need to do is sign [...]

Twitter is a 140 character micro-blogging platform that has so far generated over 1.41 billion (that’s billion with a b) messages between users.  Those message run the gammut from insightful to inane, from brand bashing to content sharing, from personal to events of worldwide importance.  Politicians have, and in some cases still do, used twitter [...]

Back in the first post of 2008 on this blog, I predicted that 2008 would be the year of Reputation Management.  Given the trends we’d seen in customer referrals, it seemed like a pretty safe bet. 
Over the course of the year, we did indeed gain some buzz monitoring / reputation management contracts, which we successfully [...]

There have been several instances of companies using social media to apologize for their mistakes, whether for a policy, or product, or a situation that they were responsible for, either directly or indirectly.  Whether it’s the CEO of Jet Blue apologizing for leaving their customers stranded on the runway, or Google saying sorry for an [...]

Wait, think about it first, don’t just do it.
…but all of the cool companies are doing it… and there isn’t a dedicated social network for our prime audience – steeplejacks. If we act fast enough, and leap in with both feet (not something recommended in the steeplejack world), we can become the go-to destination [...]

The other day, I received, amongst the usual spam, an email from Fox Broadcasting inviting me to join their brand-new social network for fans of FOX shows. I wasn’t quite sure how I qualified since I don’t recall the last time I actually watched a FOX show.
But still, I’d been specially selected, and they promised [...]

“Twitter isn’t something that we plan to use right now.”
“We don’t have the resources to invest in a site like Digg or Mixx.”
“Plurk? Never heard of it, not something that we want to bother with until it reaches some kind of critical mass.”
Do any of these sound familiar? These aren’t a problem.  Not every company [...]