Planning is a cornerstone of any business, to be able to identify what work needs to be completed, who needs to do it, and how long it should take them allows you to identify resource issues, plan for scaling, and determine if you’re actually making money on a project.
In the past I’ve used MSProject, Excel, [...]

Last Monday I promised that this week I’d give an overview of the performance of the RBDRodeo blog, and that’s exactly what I’m going to do now.
This blog launched on June 6th of 2007, so it’s been live for close to 7 months now. In that time, between all of us here we’ve managed [...]

We have several positions open at the moment, so if the idea of joining a group of passionate, slightly geeky, sometimes crazy Web 2.0 evangelists interests you, please get in touch. We have two account/client management positions open and one position for a designer/developer. And we are ALWAYS in the market for top [...]

The team at RBD Rodeo has been operating at warp speed for weeks now in the midst of a flurry of conferences, new clients, new employees, new office space and now…a new name. As of January 1, 2008, we will re-brand as Serengeti Communications, Inc.
Why Serengeti? We believe that today’s Internet is a [...]

At the time this is published I’ll be on vacation in England. However this trip is not just for me to travel to the wilds of Hadfield, Driffield, Manchester, Hull, and Upper Poppleton, the main reason is that I’ll be speaking at SMX-London this Friday. In fact, over the next month there are [...]

I just received an email from a very large and reputable non-profit organization with a subject line that took me all of one millisecond to open.
Subject: Important Notice: Security Breach
Normally I would mentally file this away to the ‘phishing’ email scams, but since the email came from CARE I opened it immediately hoping that my [...]

Many organizations send email appeals. JUST one email in the appeal cycle. Rarely is any thought given to follow up communications, or completing the appeal communication cycle. This blog entry will lay the foundation for thinking through a complete appeal email cycle.
First Email Send
This email will create the need that the organization has, or the [...]

THINK.
A Multi-part Email Strategy series to help you get the most out of your email program. Each Tuesday, I will focus on one aspect of email communications. Please submit a comment if there is an area you would like for me to focus on or a problem you are encountering with your own email program.
Over [...]

Or, what to read and why.
Over the past few weeks I have seen an increase in specific buzz-terminology subject line emails that I receive in my inbox and my RSS readers. Mostly it seems that everyone has the latest tip or secret to a successful email campaign, or how to drive the most traffic to [...]

Not another SEM blog I hear you cry. Heck, Lee Odden has over 350 of them on his Biglist of Search Marketing Blogs. So is there room for another blog in this crowded field? The answer is emphatically “Yes“.
So what’s going to appear on this blog? What is going to differentiate [...]