Well, maybe not a day, maybe 8 years.
When I was home for Thanksgiving this past week, I had a chance to enjoy one of my guilty pleasures.
Be Warned: The next few lines may contain the nerdiest thing you have read in a long while.
I’ve saved most all of my old issues of [...]

Part II – Marketers – Where is Your Bailout Plan?
In working with many companies over the years, it seems that marketers fall in to one of three categories:
Marketing Guru – You know your KPIs, your ROI and manage your campaigns to maximize ROI.  Your boss loves you.  Your budget is not in jeopardy.  In fact, [...]

Over the past few years working with many clients to understand how effective their pay-per-click campaigns are (and often figure out how to get them to perform better), I have compiled my top 10 list of ways that many marketers blow their budgets on PPC.
1. Ignoring Match Type Options – When you just purchase key [...]

There are few places where I feel more stupid than in an auto parts store.  Because…when I am in an auto parts store that means that there is something that is VERY basic in my car that needs fixing.
I hate knowing that everyone in the store knows more about everything in the store than me.  [...]

I had a great day at work today.  Not something many folks can say on a Monday.  But, I did.  I had a great conversation with a client about this topic today. A smart conversation with smart people.  And, at the end of the conversation, we were much happier about setting realistic goals.
I’ve mentioned before that [...]

We are a true digital shop, so it is a point of pride for us that what we do for our clients online can’t be put into the PR box, the advertising box, the direct marketing box, etc.  The Web blurs these old distinctions and if you don’t get that, well…good luck out there on [...]

I am new to Serengeti Communications, but worked at AOL for seven years. One risk of admitting you work(ed) for AOL is that friends, family, people sitting next to you on an airplane, all assume that you know everything about the Internet and by association, computers. I would get phone calls asking me how to [...]

It’s been a while since we did a simple round up post over here, and since I’ve just spent the better part of Sunday working on a presentation (which will be posted to the Serengeti Communications Resources section after I’ve presented it on Wednesday), I felt that now was the ideal time to step back [...]

Last Monday I promised that this week I’d give an overview of the performance of the RBDRodeo blog, and that’s exactly what I’m going to do now.
This blog launched on June 6th of 2007, so it’s been live for close to 7 months now. In that time, between all of us here we’ve managed [...]

As this post goes live I’ll be presenting on this very topic at the Search Engine Strategies in Chicago. Since not all of our readers are going to be there, I thought I’d post my presentation here, along with a brief descriptive (well, since my presentation is mostly pictures, it needs some explaining). [...]