We are a true digital shop, so it is a point of pride for us that what we do for our clients online can’t be put into the PR box, the advertising box, the direct marketing box, etc. The Web blurs these old distinctions and if you don’t get that, well…good luck out there on [...]
I am new to Serengeti Communications, but worked at AOL for seven years. One risk of admitting you work(ed) for AOL is that friends, family, people sitting next to you on an airplane, all assume that you know everything about the Internet and by association, computers. I would get phone calls asking me how to [...]
It’s been a while since we did a simple round up post over here, and since I’ve just spent the better part of Sunday working on a presentation (which will be posted to the Serengeti Communications Resources section after I’ve presented it on Wednesday), I felt that now was the ideal time to step back [...]
Last Monday I promised that this week I’d give an overview of the performance of the RBDRodeo blog, and that’s exactly what I’m going to do now.
This blog launched on June 6th of 2007, so it’s been live for close to 7 months now. In that time, between all of us here we’ve managed [...]
As this post goes live I’ll be presenting on this very topic at the Search Engine Strategies in Chicago. Since not all of our readers are going to be there, I thought I’d post my presentation here, along with a brief descriptive (well, since my presentation is mostly pictures, it needs some explaining). [...]
In the recent Chronicle of Philanthropy (Dated November 15) a study has shown that Americans who give to charity online are giving roughly the same amount as the traditional check-writers that offline agencies have relied upon for years.
In my many years of experience the online acquired donor has always donated more, and donated more frequently, [...]
Back in June, I stated in a post about defining mutually agreeable language, “It’s important for an agency and a client to understand each other’s language when discussing search engine optimization efforts.”
Though we all make slips in language, generally speaking, is there really such a thing as “naturally search engine friendly?”
A site with poor copy [...]
I just received an email from a very large and reputable non-profit organization with a subject line that took me all of one millisecond to open.
Subject: Important Notice: Security Breach
Normally I would mentally file this away to the ‘phishing’ email scams, but since the email came from CARE I opened it immediately hoping that my [...]
When organizational awareness (and brand awareness) has more long-term value than immediate donations and sales.
In this new vast new web, the number of young adults getting online has increased but their activities are not matching those of us older, more seasoned internet surfers and users. For those of us that spend all day connected to [...]
“Sign-up for weekly email alerts and newsletters” - it’s a pretty common statement found on many non-profit and corporate e-commerce Web sites. Some organizations or companies even go the step further and ask for the user the frequency that they would like to receive email communications. Granted, nobody will say ‘email me daily;’ but bi-weekly, [...]
