Many organizations send email appeals. JUST one email in the appeal cycle. Rarely is any thought given to follow up communications, or completing the appeal communication cycle. This blog entry will lay the foundation for thinking through a complete appeal email cycle.
First Email Send
This email will create the need that the organization has, or the [...]

Last week, I focused the first part of the email series on thinking about who your emails come from, and how you should approach the classic “signer’ issue in emails.
 This week, we are going to focus on the missed opportunities by not properly following up on email communications.
I’ve worked with many clients that spend countless [...]

THINK.
A Multi-part Email Strategy series to help you get the most out of your email program. Each Tuesday, I will focus on one aspect of email communications. Please submit a comment if there is an area you would like for me to focus on or a problem you are encountering with your own email program.
Over [...]

Silverpop has recently conducted a study to see what is really stopping your members or constiuents from opening their emails from you. Is it that catchy subject line that your marketing associate spent days thinking up? NOPE. Is is all the pretty pictures in the email? NOPE. Is it the time of day the email [...]

One of the first rules of communication or establishing communications with your constituents is to recognize them when they come to your Web site, or are entered into your email stream. It’s just a good practice, and you can say you are doing great customer relationship management.
Or ARE you?
Simon, our Director of Search, or Search [...]

A recent Marketing Sherpa article delivered some really interesting email link test results that improved click performance significantly.Within their own list, they isolated and tested some link language to see which would have a better click through rate:

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In this case the ‘click to continue’ link peformed much better than the [...]

 
Yesterday I ran the Philadelphia Distance Run, a half-marathon race, along with 11,628 of my closest friends. I was doing fine the entire race, measuring my pace with the mile markers, ensuring that I was on track for where I wanted to be. Then I hit the 9 mile mark and my left [...]

Or, what to read and why.
Over the past few weeks I have seen an increase in specific buzz-terminology subject line emails that I receive in my inbox and my RSS readers. Mostly it seems that everyone has the latest tip or secret to a successful email campaign, or how to drive the most traffic to [...]