Reading Jakob Nielsen’s great article today, ‘Reduce Bounce Rates: Fight for the Second Click’ , got me thinking about delivering my first few trainings when I was with ClickTracks. The reason for this was this heading…
“Unique Visitors” Must Die
Before joining ClickTracks, I felt that Unique Visitors were a pretty important, if not the most important, [...]
Last week I wrote about how to track word of mouth traffic. Once you benchmark the data for your word of mouth traffic, you can begin to improve on it, to increase the traffic from word of mouth.
1 - Make it easy to spread the word
On every email you send, landing page you create [...]
It’s been a full year now since we started our blog. During the past year, we have hopefully provided you all with some great insights into the digital marketing world that we here at Serengeti Communications spend so much of our time in.
For this post, I’ll share some of the stats and trends from [...]
Word-of-mouth traffic can be some of the best, most qualified visitors to your site. But, how do you actually know if you are getting traffic from word-of-mouth? PPC and SEO efforts are easy to track because you can segment out traffic based on the specific referrers or entry pages (PPC). You have to be a [...]
As marketers become more and more accountable for justifying ROI on any spending, many companies are turning to outsourcing their Web reporting to outside Web analysts. And although anyone can call themselves an expert, it is worth doing the ‘due diligence’ to make sure that you are getting your money’s worth before making any long-term [...]
Are you just beginning to get your feet wet in the world of Web analytics and have decided to try out Google Analytics or another analytics packages on your site? Well, I would imagine you’re probably feeling a bit overwhelmed. You are not alone as the vast amount of data you now have can be [...]
I often come across references in articles to Eric Enge’s 2007 Web Analytics Shootout. I actually had the pleasant experience of working with Eric on behalf of ClickTracks while he was researching this study. I think the study points out some extremely useful information. The three most important findings are:
By far, the biggest source of [...]
Recently, I found myself on a plane with no computer, no ipod, not even a book. Armed with only the airline magazine and a pen, I decided to try to figure out how to play Sudoku. I had always been intimidated by the game because it looks pretty difficult. The airline magazine actually had really [...]
It may be time for an analytics ‘check up.’
Many marketers I talk to have inherited an analytics package either from a previous employee or from another department. Most assume that everything was set up completely and correctly and that the data is good. Of course, why wouldn’t they assume this?
In my experience, this is a [...]
In marketing, like many things - it is easy to get into a routine, to narrowly focus your attention on one theme.
Despite the fact that there were a lot of us, our parents chose to focus on the single theme, names that start with ‘J’
This is especially true of pay-per-click. It is not uncommon to [...]
