With Barack Obama and John McCain now in full battle mode, I thought it would appropriate to take a look at some online metrics and make some comparisons to how each is using the internet to help their campaign. In the lead up to the election, I will post my findings and observations.
Some topic [...]

We all know how important metrics like average time on site, number of visitors, visitors by
segments and of course, conversions are. But, there are some other less known metrics that
really can provide some great insight.
Internal Search
The best way to find this information is to set up your analytics to report on what visitors
search on when [...]

Click Fraud has been a serious concern for careful marketers for a long time now. But, Click Fraud also has become a scape-goat for some poorly performing campaign symptoms caused by laziness or lack of knowledge:
1 - High bounce rate/low average time on site
Most often, you will find this is the case when you have [...]

To celebrate the upcoming Webinar Wednesday focusing on Analytics, I’m proposing a little contest.
Over the years, not only have I compiled many, many, many monthly analytics reports, I’ve also worked with lots of different marketers, reviewing their monthly reports.
These reports can be very ‘canned’ or highly customized. The reports can serve one purpose (just [...]

Yesterday, Google launched a new services called Insights for Search.   It builds off of Google Trends, but allows you to dig deeper into the search query data to compare search patterns by location, categories, and time frames.   
The tool works by first having you select how you want to compare the data.  The options you have are [...]

As more marketers are being held accountable for their budgets, proving ROI on campaigns becomes essential.  In order to track ROI, you must be able to track revenue on your Web site.  This is not nearly as complicated or technically difficult (in most cases) than you may think (or have been told).  
There are three ways [...]

This is the conclusion to the three part series on SEO and PPC’s quest to have an amazing night out on the town.  If you missed part one or part two - check them out before reading on. 
While both SEO and PPC are now having an amazing time, they both feel like it can still [...]

Many marketers are responsible for providing management an executive summary of the Web stats each month. The summary probably consists of:
Visitors
Unique Visitors
Top Pages
Top Referrers
Possibly Top Paths
Chances are it takes a little time to pull the data together and format the report nicely. Chances also are that if you stopped sending the report, everyone may not [...]

…You’re supposed to say “Wednesday”… you know… so I can say “Webinar!” and then… Oh forget it.
Throughout the month of August, Serengeti Communications will present a weekly, one-hour Webinar every Wednesday (say that five times fast). We’ll be covering various Web 2.0 and marketing strategies each week and helping your business get just [...]

This is Part Two of a three part series on SEO and PPCs quest to have an amazing night out on the town.  If you have not already read Part One, check it out before reading on. 
Once SEO and PPC finally meet up a new set of issues arise. Neither of them can manage to [...]