Are you just beginning to get your feet wet in the world of Web analytics and have decided to try out Google Analytics or another analytics packages on your site? Well, I would imagine you’re probably feeling a bit overwhelmed. You are not alone as the vast amount of data you now have can be [...]
It may be time for an analytics ‘check up.’
Many marketers I talk to have inherited an analytics package either from a previous employee or from another department. Most assume that everything was set up completely and correctly and that the data is good. Of course, why wouldn’t they assume this?
In my experience, this is a [...]
When managing PPC campaigns, it can be easy to get bogged down in the day to day management of the accounts and overlook critical areas that impact the overall performance. Too often, we see complacency settle in as PPC accounts seem to run along smoothly - meeting the goals that were originally set at the [...]
One of our ‘bread and butter’ tasks here at Serengeti Communications is that of the Search Audit. We will either perform these in conjunction with an Analytics Audit, or stand alone. That said, what is in a search audit? What do you find out? How does it help you?
Let’s start at the beginning and walk [...]
Social Media is everywhere (it is, quite literally, what people do on the Internet today) and there is no shortage of tactical advice and examples of “Social Media campaigns” online. But beware: Jumping into Social Media without a well thought out strategy and a real understanding of the space increases your chances of a [...]
The choice to become a data driven organization is a very important one (we’ve written about this topic often on Endless Plain) because it is the first step toward making big ROI gains. Once data becomes the focus for marketing decision making, it is important to ensure that you understand what to measure, what not to measure, and what to [...]
It’s been a while since we did a simple round up post over here, and since I’ve just spent the better part of Sunday working on a presentation (which will be posted to the Serengeti Communications Resources section after I’ve presented it on Wednesday), I felt that now was the ideal time to step back [...]
Many companies offer “Audits,” so there is a wide range of definitions and hard deliverables associated with these types of services.
At Serengeti, we define an Audit as a data-based assessment of a client’s digital marketing/communications program, including:
Content assets used to attract and convert traffic;
Traffic driving tactics and engagement activity across all digital channels;
Conversion performance;
Analytics/data infrastructure.
In [...]
