If you are in marketing, you might be a little stressed right now.  The pressure is on to show ROI.  You are constantly trying to accomplish more with less.  Technology and digital channels are evolving at a rapid fire pace and you had better keep up if you’re going to survive.  And job security?  Not [...]

Well, maybe not a day, maybe 8 years.
When I was home for Thanksgiving this past week, I had a chance to enjoy one of my guilty pleasures.
Be Warned: The next few lines may contain the nerdiest thing you have read in a long while.
I’ve saved most all of my old issues of [...]

Part I of II – The Problem with the ‘Numbers Game’
Coming Next Tuesday – Part II – Your Found Money
In case you’ve somehow missed the news, on October 3 the ‘bailout bill’ was signed into law, creating a $700 billion Troubled Assets Relief Program to purchase failing bank assets.  Essentially, what the plan provided was [...]

Over the past few years working with many clients to understand how effective their pay-per-click campaigns are (and often figure out how to get them to perform better), I have compiled my top 10 list of ways that many marketers blow their budgets on PPC.
1. Ignoring Match Type Options – When you just purchase key [...]

There are few places where I feel more stupid than in an auto parts store.  Because…when I am in an auto parts store that means that there is something that is VERY basic in my car that needs fixing.
I hate knowing that everyone in the store knows more about everything in the store than me.  [...]

I had a great day at work today.  Not something many folks can say on a Monday.  But, I did.  I had a great conversation with a client about this topic today. A smart conversation with smart people.  And, at the end of the conversation, we were much happier about setting realistic goals.
I’ve mentioned before that [...]

Click Fraud has been a serious concern for careful marketers for a long time now. But, Click Fraud also has become a scape-goat for some poorly performing campaign symptoms caused by laziness or lack of knowledge:
1 – High bounce rate/low average time on site
Most often, you will find this is the case when you have [...]

As more marketers are being held accountable for their budgets, proving ROI on campaigns becomes essential.  In order to track ROI, you must be able to track revenue on your Web site.  This is not nearly as complicated or technically difficult (in most cases) than you may think (or have been told).  
There are three ways [...]

Are you just beginning to get your feet wet in the world of Web analytics and have decided to try out Google Analytics or another analytics packages on your site?  Well, I would imagine you’re probably feeling a bit overwhelmed. You are not alone as the vast amount of data you now have can be [...]

It may be time for an analytics ‘check up.’
Many marketers I talk to have inherited an analytics package either from a previous employee or from another department. Most assume that everything was set up completely and correctly and that the data is good. Of course, why wouldn’t they assume this?
In my experience, this is a [...]