At IM Spring Break our very own Li Evans spoke with Robert Garcia of Ecom Phenom about branding.
Check out the interview for some best practices on building your brand.
http://www.blogtalkradio.com/show.aspx?userurl=Ecom-Phenom&year=2009&month=06&day=03&url=Brand-Building-with-Li-Evans

So, you stopped getting the newspapers delivered to your house because it was so much easier getting your news online.  But, now you wonder if there’s an even easier way of finding out about news events without having to type in all those troublesome URLs.
Well, have no fear….Twitter’s here!
All you need to do is sign [...]

“Twitter isn’t something that we plan to use right now.”
“We don’t have the resources to invest in a site like Digg or Mixx.”
“Plurk? Never heard of it, not something that we want to bother with until it reaches some kind of critical mass.”
Do any of these sound familiar? These aren’t a problem.  Not every company [...]

Yesterday morning, when I was thinking about this blog, it was actually shaping up to be quite a different post. But then, the events of yesterday changed things.
Originally, I was going to write about ways to encourage your customers to participate in your brand. I thought about some brands that I happily participate in. For [...]

Video games are the new Cadillac of mass marketing.  I’m not really sure what that means either, but video games can be a great way of promoting your brand and creating a devoted following. They can also be a disastrous waste of time, money, and customer goodwill.
This four part series will discuss To Play or [...]

Nate is out this week, so I am filling in.  Next week, he will be back and the political coverage will resume.
Last week, I had the great opportunity to go to the XM offices (the COOLEST offices I’ve ever seen – even cooler than the Turner Broadcasting offices in Atlanta) and meet the band Safety Suit [...]

Much has been written on the presidential candidates use of social networks, including a recent post from Simon. While I was online this morning catching up on news, I saw a banner advertisement for Obama. I also received a text message alerting supporters of his Vice Presidential pick, Joe Biden (even though the effort was [...]

Kellogg’s is bringing back Hydrox cookies, at least temporarily. Did anyone really miss them? The cookie, introduced in 1908 and discontinued in 2003, is celebrating its 100th Anniversary. I guess Kellogg’s thought this would be a great opportunity to bring them back for some additional beatings by Oreos.

So why now? Was it the huge [...]

Remember when name brand goods were never blatantly shown in movies or on TV? Soda cans simply said “Cola” and looked generic. Those days are long gone.
Over the last twenty years, a major shift in product placement has occurred. Advertisers and media realized how valuable subtle placement and outright endorsements could be. [...]