Reading Jakob Nielsen’s great article today, ‘Reduce Bounce Rates: Fight for the Second Click’ , got me thinking about delivering my first few trainings when I was with ClickTracks. The reason for this was this heading…
“Unique Visitors” Must Die
Before joining ClickTracks, I felt that Unique Visitors were a pretty important, if not the most important, [...]

Last night, I was online shopping for a new beach bag and bikinis for my upcoming trip to the Outer Banks. I typically prefer to shop in brick and mortar stores, because I enjoy the shopping experience - touching and feeling what I’m buying. However, I had a busy work week and hadn’t had a [...]

What can help set a great blog post apart from a good blog post? Sometimes, it can be as simple as merely adding a picture or two. Pictures help to…

emphasize a point
break up text
visualize the point being made

When I was on my recent vacation, I found myself taking pictures of stop signs, or building construction, [...]

Upon discovering that a blog is an appropriate marketing channel for your company, you need to build the site. Designing a blog for a company is not a great deal different from building out any other part of a site, or creating a new corporate site.
Tip #1: Do not use a generic template through Blogger/Blogspot [...]

What exactly is the difference between teal and turquoise? How about purple and violet? I’m sure there is an art school answer, but the point is - color is subjective. My teal could be my client’s turquoise.
At Serengeti, I work with clients on designing their home pages, emails, ad campaigns, and more. [...]

Landing pages are a critical part of any online marketing campaign. Yet too often, they do not get the attention and time necessary to produce the kind of quality that will deliver optimal results. It seems that landing pages frequently are thrown together without much thought and reasoning.  Sometimes, landing pages are no more than a current page on [...]

Joy did a nice post yesterday on how Analytics can help you fix problems on your Web site that may negatively impact conversions.  Analytics data can provide a gold mine of information and is the logical place to start in terms of assessing the efficacy, or persuasiveness of your current site. 
In addition to Analytics, today’s [...]

There are some aspects of Web analytics that can be very complicated. But, when it comes to using analytics to create persuasive architecture, it is a no-brainer.
Persuasive architecture is creating the framework on your site to funnel traffic into desired paths to create desired behaviors (e.g. conversions).
The simple way to do this is a three-step [...]

There’s your website. To you it looks great, you can’t imagine anyone not liking it. All of the features you feel that a user could want are there; the navigation, the logo, the specials, etc.
Then you get feedback from one or two people that it looks a bit 1999-ish. Is that a problem? [...]