Using open source software to get a jump start on game development and give you more time to focus on gameplay, story, art, etc.

Decisions to make before embarking on the journey to play-marketing

Video games are the new Cadillac of mass marketing.  I’m not really sure what that means either, but video games can be a great way of promoting your brand and creating a devoted following. They can also be a disastrous waste of time, money, and customer goodwill.
This four part series will discuss To Play or [...]

1. Spring Cleaning: I know your product/service is so cool/amazing/life-changing that every potential customer should have all of the details about it right now. But, that’s probably not in your best interest. Just as a clean house is more inviting than a junky one, so a clean, simple Web page is more [...]

There’s no such thing as a free lunch.
That’s a fairly common expression that’s fairly true. How many times has your company bought pizza for the staff, only to find out that you have to sit through a presentation by the CEO, or it is used as an excuse to let you know that you’ll have [...]

So, I moved last weekend and now, the only thing I can find in my house is boxes. That got me thinking about how difficult it is to find information on some Web sites. At best, it’s frustrating for the user and at worst, it gives them a poor view of your company. But, there [...]

My wife and I have been watching the Olympics whenever we could over the past two weeks.  We’d watched almost any sport that was on and usually enjoyed it.  But on Saturday, NBC did something I couldn’t believe.  They aired about two hours and ten minutes straight of the most boring TV I have ever sat through [...]

So, you’ve made the subjective decision that a particular user is a troll. This user is not just an aggravated customer, an ignorant new user, or an over-passionate process evangelist; but rather a viscous and determined upsetter of the social order on your site. (For more info on identifying trolls see Part 1: UnMasking the [...]

So…Friday night, in my own socially hip way (as in not so), I spent the evening watching a sci-fi show, then stayed up late (after my wife and son were in bed) to pay some bills.  Just before midnight, I decided to take the two block trip to the mailbox to make sure those bills [...]

Reading Jakob Nielsen’s great article today, ‘Reduce Bounce Rates: Fight for the Second Click’ , got me thinking about delivering my first few trainings when I was with ClickTracks. The reason for this was this heading…
“Unique Visitors” Must Die
Before joining ClickTracks, I felt that Unique Visitors were a pretty important, if not the most important, [...]