Last week, I attended the eMetrics conference in Alexandria, VA. Yes, for once a local conference…meaning no flying time. This one was a little bit different for me, as it was totally focused on Analytics and Metrics, rather than search, but was still very worthwhile.
Unfortunately, due to a busy schedule here, I was only able [...]

On October 6th, I’ll be speaking at SMX-East on the topic of Buzz Monitoring in the “Search and Reputation Management” session, 3:45 – 5pm in New York City. If you’d like to attend (there are 30 or so other sessions besides mine) and you’ve not booked your ticket for this conference yet, then you can [...]

There are few places where I feel more stupid than in an auto parts store.  Because…when I am in an auto parts store that means that there is something that is VERY basic in my car that needs fixing.
I hate knowing that everyone in the store knows more about everything in the store than me.  [...]

After the soaking everyone received on day 1 of Search Camp, thanks to Hurricane Hanna crashing the party, day 2 was a lovely, warm day. Now as to whether the weather, religious observances, partying from the night before, or the opening Eagles game of the season was to blame, attendance was lighter in the [...]

On Saturday, the combined PodCamp Philly / SearchCamp Philly (pcphilly08) conference started.  I’d been asked to speak at 4 presentations (1 on Saturday and 3 on Sunday).  The conference kicked off with the news that it had raised over 5K for the  Science Leadership Academy.
The first session I attended was Beth Harte who spoke on [...]

So, you’ve done some buzz monitoring, and you’ve found out that on a fairly well known forum in your field – which is visited by your customers and potential customers – someone has trashed your company / product / service offering / customer services / CEO / etc.
What do you do next?
There are a several [...]

Unless you belong to Manassas Community Toastmasters, your next best chance to hear me, Simon Heseltine, talk is going to be online at our Webinar Wednesday sessions.
On Wednesday, August 6th (in 2 short days) – I’ll be presenting a webinar on Pay Per Click Marketing (PPC), on Wednesday August 13th I’ll be talking about Reputation [...]

Last week, I gave a brief introduction to Twitter.  So this week, I thought I’d do a write up on creating a Twitter profile, and what you do once you have one.
First things first, head over to the Twiter sign-up page and type in the user name that you’d like to have. As you’re typing, [...]

…You’re supposed to say “Wednesday”… you know… so I can say “Webinar!” and then… Oh forget it.
Throughout the month of August, Serengeti Communications will present a weekly, one-hour Webinar every Wednesday (say that five times fast). We’ll be covering various Web 2.0 and marketing strategies each week and helping your business get just [...]

Whoops… wrong Flash. The big search news from Google, Yahoo and Adobe is that those two search engines are now able to pull all text from Adobe flash (swf) files. So if there is text within the file it can be indexed and found through a subsequent search.
What are the implications? Well, [...]