Day 2 of the WOMMA - WOMM-U Miami conference started off at 8am after a nice breakfast. The first presenter was Bob Pearson of Dell, who delivered an energetic presentation on what Dell has learned about word of mouth marketing so far…
Obserations:

The online world is going through the most significant change in history
The [...]

The day started out with welcome and introduction to the conference, with the tagline “Join the Conference”. Word of Mouth Marketing is growing, over the last 5 years WOM has grown 30% annually, to end up at 2007 with a $1 billion spend. Over the next 5 years the annual growth is expected [...]

Today marks the first day of the inaugural WOMMU event from WOMMA. The Word Of Mouth Marketing Association made the decision that they wanted to mix theoretical, practical, and hands-on experience together at their next conference, so the Word Of Mouth Marketing University concept was launched.
Since we were interested to see how different this conference [...]

From a three day PPC seminar, you can learn the basics of how to build and manage a PPC campaign. You may even be exposed to advanced topics like A/B and multivariate testing. However, gleaning actionable tools and techniques for your own campaigns will likely require more than three days of classroom training if you [...]

Landing pages are a critical part of any online marketing campaign. Yet too often, they do not get the attention and time necessary to produce the kind of quality that will deliver optimal results. It seems that landing pages frequently are thrown together without much thought and reasoning.  Sometimes, landing pages are no more than a current page on [...]

So, you want to know about SEO? Where do you learn? What should you learn? How should you start? Well, there are a few options open to you, so let’s look at each.
Self taught, on the job:
This is always going to be one of the best ways for you to find out what works [...]

My inbox is crammed with Social Media Training announcements.  Sometimes I wonder if the people giving trainings on social media marketing outnumber online content creators. (Maybe this is the next study for The Pew Internet and American Life Project?)
I’ve given a fair number of Social Media (SM) trainings and sat in on a few. At [...]

Several years ago, I worked at a company who bought an enterprise Web analytic packages with implementation services and training. The analytics company sent a consultant to help with the implementation and deliver the training. The training was three and a half consecutive days. For almost the entire time, we went through the configuration options, [...]

Search Marketing is a relatively new field.  It’s been around less than a decade, but it’s a field that has evolved a great deal over the years. But, tactics that worked as recently as 2005 may not work now. How can a company keep its staff up to speed on the changes & ensure they [...]

I am new to Serengeti Communications, but worked at AOL for seven years. One risk of admitting you work(ed) for AOL is that friends, family, people sitting next to you on an airplane, all assume that you know everything about the Internet and by association, computers. I would get phone calls asking me how to [...]