How many times have you received a note from the ‘widow’ of a deposed Nigerian General, or an email informing you that your email address was selected to win the UK lottery for 62 million Euros?
Obviously, they’re scam emails. Yet there must be people who fall for them or they wouldn’t keep sending them out.
An [...]

“When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” - MailChimp
There are days when I swear at least half of my new emails are marketing messages or SPAM. Filters have helped, but our email inboxes are fuller than ever. Because of “inbox overload” [...]

So your marketing plan has you pushing the advertising for your company through several seeming disparate marketing channels at the same time. Let’s say that you’re doing search, online video, email, tv, radio, billboard. Should those mediums interact? Should they carry their own messages? Should they all carry the same [...]

Determining the number of times to email out your newsletters or donation appeals in a quarter, a month, or maybe even in a week is part of testing your list and understanding what information they respond to. Some companies and non-profits will quite literally send email 4 times a week. Some of the internet marketing [...]

You have an integrated marketing plan all ready, all you need is the approval from the C-level crowd. How can you make them understand what it is that you’re trying to do, and why the tactics that you’re proposing are the best way forward? That’s the idea behind this session, moderated by Rebecca [...]

Imagine your beautifully designed email, which has carefully crafted copy to drive maximum donations this holiday season appearing as a mess of HTML code in a block of text in one person’s email client.
Imagine that same email appearing without any images to spruce up the holiday element of the greeting.
Imagine that same email again appearing [...]

For non-profits this is crunch time. Between now and the end of the year many non-profits will bring in over half of their yearly revenue.  Competition for your generosity is stiff as their 2008 budgets largely rest on how successful they are at finding new donors and persuading their current donors to reach deeper into [...]

In the recent Chronicle of Philanthropy (Dated November 15) a study has shown that Americans who give to charity online are giving roughly the same amount as the traditional check-writers that offline agencies have relied upon for years.
In my many years of experience the online acquired donor has always donated more, and donated more frequently, [...]

I just received an email from a very large and reputable non-profit organization with a subject line that took me all of one millisecond to open.
Subject: Important Notice: Security Breach
Normally I would mentally file this away to the ‘phishing’ email scams, but since the email came from CARE I opened it immediately hoping that my [...]

When organizational awareness (and brand awareness) has more long-term value than immediate donations and sales.
In this new vast new web, the number of young adults getting online has increased but their activities are not matching those of us older, more seasoned internet surfers and users. For those of us that spend all day connected to [...]