Video games are the new Cadillac of mass marketing. I’m not really sure what that means either, but video games can be a great way of promoting your brand and creating a devoted following. They can also be a disastrous waste of time, money, and customer goodwill.
This four part series will discuss To Play or [...]
So, on Sunday, my wife and I watched the season premier of America’s Funniest Home Videos…yes, the early 90’s Bob Saget started show based on cute children, talented pets, and men getting hit in the crotch.
It’s still on, and in its 19th season no less, who knew? So, after we reveled in the darker side [...]
Microsoft, in what appears to be a desperate attempt to gain search share, has announced a new program called SearchPerks. What is SearchPerks? It is similar to your credit cards rewards program except instead of earning points based on how much you spend, you earn “tickets” based on how many search queries you [...]
With Barack Obama and John McCain now in full battle mode, I thought it would appropriate to take a look at some online metrics and make some comparisons to how each is using the internet to help their campaign. In the lead up to the election, I will post my findings and observations.
Some topic [...]
So, I went to a wedding this past weekend. It was a lot of fun to see an old friend get married. The ceremony was beautiful and the reception a blast. They even had an open candy bar, yes CANDY bar. It was the coolest thing I’d ever seen. All kinds of candy, all available [...]
My wife and I have been watching the Olympics whenever we could over the past two weeks. We’d watched almost any sport that was on and usually enjoyed it. But on Saturday, NBC did something I couldn’t believe. They aired about two hours and ten minutes straight of the most boring TV I have ever sat through [...]
Kellogg’s is bringing back Hydrox cookies, at least temporarily. Did anyone really miss them? The cookie, introduced in 1908 and discontinued in 2003, is celebrating its 100th Anniversary. I guess Kellogg’s thought this would be a great opportunity to bring them back for some additional beatings by Oreos.
So why now? Was it the huge [...]
Viral marketing has infected our culture, but what good comes of it? Maybe it’s time to go “Bacterial”
Summer is flying by and Back to School advertising campaigns are already out in full force. My favorite is from JC Penny.
The campaign concept is “Updated Breakfast Club” and includes TV spots and a nifty microsite. Utilizing a set that looks remarkably like the original library, updated characters (all ethnicities and cliques well represented) run through [...]
My high school science teacher drilled K.I.S.S. (Keep It Simple Stupid) into my head and I had since adapted it for marketing purposes. I was reminded again last night how valuable – K.I.S.S.S. (Keep It Simple, Straightforward, and Sincere) – can be.
The phone rang around 8:30pm and I assumed it was a telemarketer. [...]
