Following on from the previous session on Selling your Integrated Marketing Plan, this session deals with selling he topic of search to the C-suite, and handling their expectations. This session was once
Barbara Coll of WebMama.com was the first presenter, and started off by talking about a few CEO situations that you’re likely to encounter…

CEO-ego [...]

You have an integrated marketing plan all ready, all you need is the approval from the C-level crowd. How can you make them understand what it is that you’re trying to do, and why the tactics that you’re proposing are the best way forward? That’s the idea behind this session, moderated by Rebecca [...]

This is no truer than in the world of sport. The most expensive team in baseball, the New York Yankees, are sitting in their mansions watching the rest of the world series with a pained expression on their faces… again. Chelsea FC, funded by a billionaire, spending money like it’s going out [...]

A recent Marketing Sherpa article delivered some really interesting email link test results that improved click performance significantly.Within their own list, they isolated and tested some link language to see which would have a better click through rate:

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In this case the ‘click to continue’ link peformed much better than the [...]

 
Yesterday I ran the Philadelphia Distance Run, a half-marathon race, along with 11,628 of my closest friends. I was doing fine the entire race, measuring my pace with the mile markers, ensuring that I was on track for where I wanted to be. Then I hit the 9 mile mark and my left [...]

Another live blogging report from Search Engine Strategies - San Jose 2007
This session is on what you need to know to be a search marketer, and is moderated by Misty Locke.
First up is Pradeep Chopra, talking about the opportunities that are available in the industry.
The internet has created a level playing field, independent of

time
distance
capital

The SEM [...]

The CEO blog has been around for a while now, and has been used effectively by some, and poorly by others. So what makes it the right move for your company?

Does your CEO have the time to devote to writing the blog, or is the plan to farm the writing out to [...]