Watching the Primary candidates experiment with digital marketing and social media has been a great source of entertainment for me over the past few months (got me through an entire season of no new Big Love episodes) so I was eager to read Click Z’s interview with Google’s Peter Greenberg about the candidates’ use of [...]
One problem that I’ll frequently hear when gathering requirements for a Search Audit, is that a site used to rank well for a particular term, but no longer does. I’ll ask what content they had that used to rank for that term. Sometimes I’ll hear that it was either pages that were taken down due to [...]
Is Make a Wish bankrupt? Is that really true? Yahoo suggests it, and those suggestions are based on actual search volumes, so there must be a groundswell of people who believe it to be true…
Unless, of course, a popular site such as The Onion put out a parody story about a kid who wished for [...]
The day started out with welcome and introduction to the conference, with the tagline “Join the Conference”. Word of Mouth Marketing is growing, over the last 5 years WOM has grown 30% annually, to end up at 2007 with a $1 billion spend. Over the next 5 years the annual growth is expected [...]
It is my turn to host the Nonprofit Blog Carnival, so I’ve chosen one of my favorite topics, Social Media. I’m a big fan of Social Media for nonprofits because I believe that it can radically improve the efficiency and ROI of the marketing program. True, the direct ROI of Social isn’t as measurable as [...]
According to Nielsen, online buzz about sustainability issues is growing by leaps and bounds. What’s more, consumer buzz has expanded beyond global warming and climate change (the hot topics of 2006). Consumers and influential bloggers are now buzzing about a broader range of sustainability issues, such as greenwashing and corporate social responsibility (two topics generating [...]
Google has released Google For Non-Profits which they describe as “a one-stop shop for tools to help advance your organization’s mission in a smart, cost-efficient way.” There are no new tools being offered. But, since many non-profits are unaware of these free Google tools - it is an excellent source for organizations to learn about [...]
Yesterday, Google launched their brand new portal aimed directly at the ranks of the nonprofits. From this portal you can access:
GMail
Google Checkout
Google Docs
Google Calendar
Google Analytics
Google Grants
YouTube
Blogger
Google Maps
Google Earth
Google Gadgets
Google Groups
So nothing new, but it’s all gathered together in one place to make it easier for nonprofits to access all of the available resources that Google [...]
One of the many treasured clients of Serengeti is the Kids Wish Network. It is a privilege to create support for their efforts to help benefit sick, ailing children.
Please see our video of young, sweet Ashley who sadly has passed on. Ashley’s valiant story is profound and moving. Her last wish - to meet Country-pop [...]
One of the challenges of online advertising is getting your message out to the right crown. Google, Yahoo and MSN have geotargeting and dayparting solutions to show your ads to the right locations (based on IP address), and at the right times of day, but of the 3 only MSN has a basic demographic [...]
