One of the many treasured clients of Serengeti is the Kids Wish Network. It is a privilege to create support for their efforts to help benefit sick, ailing children.
Please see our video of young, sweet Ashley who sadly has passed on. Ashley’s valiant story is profound and moving. Her last wish - to meet Country-pop [...]
One of the challenges of online advertising is getting your message out to the right crown. Google, Yahoo and MSN have geotargeting and dayparting solutions to show your ads to the right locations (based on IP address), and at the right times of day, but of the 3 only MSN has a basic demographic [...]
Which of the following environmental nonprofit videos do you like?
This one from the National Fish and Wildlife Fund?
Or this one from the Chesapeake Bay Foundation?
The first video is… boring. the imagery is great, but with the style of the voice over, it comes off like a corporate training video, it just doesn’t work. [...]
There’s some interesting news out of the UK today. Britain’s biggest fashion Retailer - Marks & Spencer - has teamed up with Oxfam in an effort to reduce the 1 million tonnes of clothing that end up in UK landfills every year, by encouraging people to give their used, unwanted clothes to Oxfam.
For each [...]
Last night, I watched Grey’s Anatomy. As Dr. Bailey’s son was brought in to the emergency room with major internal injuries, one of the themes was about mistakes. Who had left the baby play pen gate open or unlocked? Was it Dr. Bailey or her husband?
People make mistakes. Computers appear to make mistakes too. And [...]
Yes, the holiday season is drawing to a close, as is the federal tax year. You now have 6 days left to donate to a worthy cause and get the benefit of it for your 2007 taxes. Who should you give your money to? Well, that’s a personal decision; you’ll want to donate to charities [...]
Since next Monday, like most, we’ll be on vacation, I thought I’d open the random thoughts box, which holds a variety of topics in and around the work that we do, and that you do.
Firstly, Nancy Schwartz of Getting Attention, has decided that she’s going to make 2008 the year of the nonprofit tagline. [...]
Are you a non profit that is looking for a cheaper method to process your online credit card donations in the coming year? Well thanks to Google you can use Google Checkout free of charge through at least the end of 2008. That means no processing, setup or gateway fees. In addition [...]
As a follow on from Nate’s post the other day, where he talked about this being the ‘donation season‘, I thought that we should throw out some advice for anyone intending to put out a direct call for donations using Google’s Pay Per Click program. Whenever you place a call for donations in your ad [...]
When you push out something to the public, you want to make sure that it puts your best foot forward. Make sure that you proof read it, have someone else read it, if changes are required, make them, then have someone else proof it. It sounds simple, but not everyone does it…
From the [...]
