This is Part Two of a three part series on SEO and PPCs quest to have an amazing night out on the town. If you have not already read Part One, check it out before reading on.
Once SEO and PPC finally meet up a new set of issues arise. Neither of them can manage to [...]
Being a former AOL employee and still having many friends that work in the Northern Virginia offices, I take notice when company news is released. When I heard last night that the rumors about Microsoft or Yahoo buying AOL were heating up again, I was a little surprised. What was even more surprising was that [...]
This is part one of a three part series that was first published as part of Marketing Pilgrim’s Scholarship Contest. The finalists were determined by the number of visitors that read the post as well as factoring in bonus points for a low bounce rate and high average time on site. While this post was [...]
My high school science teacher drilled K.I.S.S. (Keep It Simple Stupid) into my head and I had since adapted it for marketing purposes. I was reminded again last night how valuable – K.I.S.S.S. (Keep It Simple, Straightforward, and Sincere) – can be.
The phone rang around 8:30pm and I assumed it was a telemarketer. It was, [...]
Yesterday, Google announced a new media research and planning tool called Google Ad Planner. It is targeted to media planners and is intended to allow them to easily create media plans based on the demographics of their target audience or sites that the media planner knows their target audience frequents. The tool will then allow [...]
Last week I wrote about how to track word of mouth traffic. Once you benchmark the data for your word of mouth traffic, you can begin to improve on it, to increase the traffic from word of mouth.
1 - Make it easy to spread the word
On every email you send, landing page you create [...]
My parents came into town last week. So, the weekend before was spent frantically cleaning the house from top to bottom. Of course, this led to me finding many things forgotten or thought lost, and other items began to accumulate with like objects. Towards the end of the cleanup, I was left with the realization [...]
After growing weary of story after story of girl fights, sexual deviants, and copyright infringement on YouTube; it was nice to read a positive story covering a true Internet fairytale.
A few years ago, Arnel Pineda was just a singer in a cover band in the Philippines. Now, he is the new lead singer of Journey [...]
It’s been a full year now since we started our blog. During the past year, we have hopefully provided you all with some great insights into the digital marketing world that we here at Serengeti Communications spend so much of our time in.
For this post, I’ll share some of the stats and trends from [...]
Seemed harmless enough – uninstall Norton in order to run my new anti-virus/anti-spyware software. A few clicks later and Norton was history, but so was my ability to log into Facebook, Gmail, Picasa, and even my bank site. Had the issue just been annoying, I probably would have tolerated it for days or weeks before [...]
