Archive for the 'Off Topic' Category

Video Games as a Marketing Technique: Part 5 Standing on the Shoulders of Open Source Giants

March 5th, 2009

Using open source software to get a jump start on game development and give you more time to focus on gameplay, story, art, etc.

Well Played, Google

December 4th, 2008

In my last post, I referenced a magazine ad from an older issue of Business 2.0 (October 24, 2000) describing how interesting it is to time travel BACK in time to get a ‘gut-check’ of the present and maybe, even look into the future.
Perhaps, more interesting than that ad, in my journey back in time, [...]

Listen, we’ve gotta talk…

November 18th, 2008

I’m gonna be honest and I’m not gonna pull any punches.
We’re just not sure if this relationship is working anymore.
I mean, I know we’re witty and we’re great with analytics and marketing.  But, you’re just not reading us anymore. Sure, you scan us for a provocative headline here and there.  But, I’m just not sure [...]

Google Trends for the Flu

November 13th, 2008

Can searches on Google for flu-related keywords predict increases and decreases in the number of flu cases?  That is a question the folks over at Google wanted to find out. 
After compiling the search-related data, they worked with the Centers for Disease Control and Prevention (CDC) to compare the data to actual flu outbreaks around the country.  What [...]

Beyond Word-of-Mouth; Getting Your Customers to Participate in Your Brand

November 6th, 2008

Yesterday morning, when I was thinking about this blog, it was actually shaping up to be quite a different post. But then, the events of yesterday changed things.
Originally, I was going to write about ways to encourage your customers to participate in your brand. I thought about some brands that I happily participate in. For [...]

AC/DC Music Video in Excel

October 30th, 2008

Are you a big fan of AC/DC? 
Well, if you are then, you probably already know that their latest album debuted at #1 in the US despite only being sold in Walmart, Sam’s Club, and on the band’s website.  You probably also know that this album was their first album to ever debut at #1.  But, there [...]

Economic Downturn = Layoffs

October 23rd, 2008

As fears of a deep recession increase, companies are beginning to tighten their belts in anticipation of the worst.  Many tech companies are among those realizing that cuts are necessary to stay afloat and survive the current economic situation.
In the past few weeks it has become increasingly apparent that executives at tech companies, many of [...]

Online Marketers, Where is Your Bailout Plan?

October 14th, 2008

Part I of II – The Problem with the ‘Numbers Game’
Coming Next Tuesday – Part II – Your Found Money
In case you’ve somehow missed the news, on October 3 the ‘bailout bill’ was signed into law, creating a $700 billion Troubled Assets Relief Program to purchase failing bank assets.  Essentially, what the plan provided was [...]

Backwards Compatibility

October 1st, 2008

It’s always nice to see the older model working well with the new one.

Get Set for the 2008 Presidential Election with Tools and Mapplets from Google

September 25th, 2008

The first presidential debate is tomorrow night which means we are now into the home stretch of the presidential election.  Are you registered to vote? Do you know where you’re polling place is located?  Have you made your decision as to who you’ll vote for?  What do you know about the vice presidential candidates?  What [...]