Archive for the 'Off Topic' Category
September 16th, 2008
There are few places where I feel more stupid than in an auto parts store. Because…when I am in an auto parts store that means that there is something that is VERY basic in my car that needs fixing.
I hate knowing that everyone in the store knows more about everything in the store than me. [...]
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Agency, Analytics, Audits, Education and Training, In-House, Off Topic, PPC | No Comments
September 11th, 2008
Now that the Democratic and GOP conventions are over, I thought it would be a good opportunity to take a look at how the search volume for each candidate was impacted. While this likely does not indicate how the campaign will turn out, it does show the interest level that is there for each candidate. [...]
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Off Topic | No Comments
September 4th, 2008
With Barack Obama and John McCain now in full battle mode, I thought it would appropriate to take a look at some online metrics and make some comparisons to how each is using the internet to help their campaign. In the lead up to the election, I will post my findings and observations.
Some topic [...]
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Analytics, General Marketing, Off Topic, PPC, SEO, Social Marketing | No Comments
August 27th, 2008
My wife and I have been watching the Olympics whenever we could over the past two weeks. We’d watched almost any sport that was on and usually enjoyed it. But on Saturday, NBC did something I couldn’t believe. They aired about two hours and ten minutes straight of the most boring TV I have ever sat through [...]
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Design & Development, General Marketing, Off Topic, Offline Advertising | No Comments
August 14th, 2008
Is there a trend that is slowly developing of users moving away from using AOL’s AIM? I don’t have hard data - so, this is a unscientific post. But, based on my friends’ usage and other young professionals I’ve heard from - the answer is a definite yes.
Being a 20 something, do you really [...]
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Off Topic, Social Marketing | 1 Comment
August 13th, 2008
So, you’ve made the subjective decision that a particular user is a troll. This user is not just an aggravated customer, an ignorant new user, or an over-passionate process evangelist; but rather a viscous and determined upsetter of the social order on your site. (For more info on identifying trolls see Part 1: UnMasking the [...]
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Design & Development, Off Topic, Reputation Management, Social Marketing | 2 Comments
August 12th, 2008
This summer, Hard Rock opened their first amusement theme park. There were so many things that were done right - from a ’soft’ opening to make sure everything ran smoothly to a phased approach to building and launching new rides and attractions.
So, many people were surprised that the crowds never really did materialize and that [...]
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Off Topic | No Comments
August 6th, 2008
Break out your level thirty-seven elven rogue and dole out justice by showing these trolls the wrong end of your dwarven hunter blade.
Well not exactly…
First some definitions: Internet trolls are the type of person who consistently - with determination - disrupts the norms of a site in a way that is unhealthy to the site’s [...]
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Off Topic, Reputation Management, Social Marketing | 2 Comments
August 1st, 2008
When I saw this video on the Today Show, it touched me. I immediately wanted to look it up on YouTube and send it to all my friends and family.
Why? What is it about us humans that makes us want to share our emotional experiences with others? My personal motivation was probably 1) if they [...]
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Off Topic | No Comments
July 30th, 2008
So…Friday night, in my own socially hip way (as in not so), I spent the evening watching a sci-fi show, then stayed up late (after my wife and son were in bed) to pay some bills. Just before midnight, I decided to take the two block trip to the mailbox to make sure those bills [...]
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Design & Development, Off Topic | No Comments