When managing PPC campaigns, it can be easy to get bogged down in the day to day management of the accounts and overlook critical areas that impact the overall performance. Too often, we see complacency settle in as PPC accounts seem to run along smoothly - meeting the goals that were originally set at the [...]
Last week, I talked about using StumbleUpon to drive traffic to your site. This week, I’m going to touch on using paid advertising in StumbleUpon. Yep, that’s right, just like Facebook - you can pay for targeted traffic from a social media site.
Why do you want to pay? To put your landing page in front [...]
One of the biggest frustrations of running campaigns on search engines or other ad networks is the fact that the numbers just don’t add up. When logging into Google, you see the number of clicks. But, looking to your Web analytics for the number of clicks can be quite different.
Much has been written about [...]
Microsoft has been promoting their demographic targeting capabilities in AdCenter for well over a year now. They’ve produced a case study and a four step process to applying their demographic targeting.
Google came into the game late, but they also offer demographic bidding and reporting. But, how valuable is this new demographic bidding?
First, Google is being [...]
There are lots of tools out there to view recommendations, costs and inventory (Google) or view competitive information for free or free trial - just to name a few. But, the best place to start your keyword research is using your analytics to find out what your current visitors are searching for on your Web [...]
Creating successful pay-per-click campaigns is not rocket science. It just requires spending a little extra time and focusing a little extra effort to make your ad groups top performers.
The Basics:
1. Focused ad groups
2. Targeted, relevant keyword list
3. Well-written, interesting creatives
4. Tracking parameters
5. Negative keywords
6. Match type
For many marketers or business owners, managing pay-per-click campaigns is [...]
I read recently that Google’s homepage is the greatest landing page ever developed. With a market cap of nearly $139 billion, is it in fact true that google.com is the best landing page on the internet?
The goal of Google’s home page is to receive a search, any search. This does not seem to be a [...]
I’m writing this review despite not being in the audience for this presentation. Instead of watching the session, I was on stage presenting it.
Jon Myers was the moderator and took the job earnestly. Jon went the extra mile and had us each review our presentations to ensure that any overlap was minimal. He also met with both [...]
Today’s SES London interview is with Jon Myers of Mediavest, a Manchester, England based firm. Jon is actually involved with 5 different sessions at this conference, but this interview deals directly with the Auditing Paid Listings & Click Fraud Issues session on Tuesday Feb 19th at 11am
Hi Jon, let’s start by getting a little [...]
One of the challenges of online advertising is getting your message out to the right crown. Google, Yahoo and MSN have geotargeting and dayparting solutions to show your ads to the right locations (based on IP address), and at the right times of day, but of the 3 only MSN has a basic demographic [...]
