A couple of posts ago I wrote about a gentleman from the UK who had made some mistakes that had been captured and spread across the web. How did he get caught up in his situation?  Two men were masquerading as a woman online, basically sitting behind a fake persona.  Is this ethical? No [...]

Social media isn’t a fad, and it’s no longer for the early adopters.
 Companies have realized the benefits of integrating social media into their communications strategy, and the downsides of not doing so.  But, there are bound to be companies that make mistakes, running out and implementing ideas that seem great rather than sitting down and [...]

So, who’s Stuart Slann, why does he need advice, and why from us?
Stuart is an Englishman who decided to cheat on his wife with a Scottish woman he met on Facebook.  Affairs of the heart are things that happen all of the time, the world over, so what’s special about this one?  Well, the ‘woman’ [...]

Facebook owns you!! That’s right.  Everything you’ve ever put on Facebook can be used by Facebook however they please.  Think by closing your account everything will go away?  Wrong.  It’s now property of Facebook FOREVER!!
On February 4th, Facebook updated its Terms of Service (TOS) to basically take away any rights you have to any content [...]

Back in the first post of 2008 on this blog, I predicted that 2008 would be the year of Reputation Management.  Given the trends we’d seen in customer referrals, it seemed like a pretty safe bet. 
Over the course of the year, we did indeed gain some buzz monitoring / reputation management contracts, which we successfully [...]

There have been several instances of companies using social media to apologize for their mistakes, whether for a policy, or product, or a situation that they were responsible for, either directly or indirectly.  Whether it’s the CEO of Jet Blue apologizing for leaving their customers stranded on the runway, or Google saying sorry for an [...]

“Twitter isn’t something that we plan to use right now.”
“We don’t have the resources to invest in a site like Digg or Mixx.”
“Plurk? Never heard of it, not something that we want to bother with until it reaches some kind of critical mass.”
Do any of these sound familiar? These aren’t a problem.  Not every company [...]

Yesterday morning, when I was thinking about this blog, it was actually shaping up to be quite a different post. But then, the events of yesterday changed things.
Originally, I was going to write about ways to encourage your customers to participate in your brand. I thought about some brands that I happily participate in. For [...]

Actually I don’t, heck I don’t even drink coffee (a fact which has caused a few heads to be shaken in disbelief around the office), but someone does hate Starbucks enough create an “I Hate Starbucks” site and get it ranked 8th for the term “Starbucks”. To be honest, it’s not a very engaging [...]

Today, I’m off to SMX East, and will be presenting on the topic of Reputation Management. So, I thought I’d put together a quick 6 step guide to managing your reputation.
1. Find out whether people are talking about your company, your product, your executives, etc.
Alerts and RSS feeds will give you an insight into what’s [...]