Word-of-mouth traffic can be some of the best, most qualified visitors to your site. But, how do you actually know if you are getting traffic from word-of-mouth? PPC and SEO efforts are easy to track because you can segment out traffic based on the specific referrers or entry pages (PPC). You have to be a [...]
Do you know who is talking about your company?
Do you know where they’re talking about your company?
Do you know what they’re saying about your company?
Do you know why they’re saying it?
Do you know who else is listening?
If you know the answer to each and every one of those questions - Congratulations, because you must have [...]
We are a true digital shop, so it is a point of pride for us that what we do for our clients online can’t be put into the PR box, the advertising box, the direct marketing box, etc. The Web blurs these old distinctions and if you don’t get that, well…good luck out there on [...]
Back in the early ’90’s in the UK there was a commercial for the soft drink - Tango. This commercial showed that when you drank a can of their soda, a little orange man would run up to you and slap you in the face - “You’ll know when you’ve been Tango’d”
As you may [...]
What’s the most common reason brands find themselves on the “ouch” side of social media? I started thinking about this after reading Jeremiah Owyang’s list of brands that have been punk’d by social media in the past few years. As I made my way through Jeremiah’s list and began adding some of my personal favorites, [...]
In a presentation that I gave at SMX-London last year, I used Somerfield (a supermarket chain in the UK) as an example of a firm that was having an issue with Universal Reputation Management. Back then, there was a YouTube video ranking for their name that was displaying with text talking about how Somerfield was [...]
Is Make a Wish bankrupt? Is that really true? Yahoo suggests it, and those suggestions are based on actual search volumes, so there must be a groundswell of people who believe it to be true…
Unless, of course, a popular site such as The Onion put out a parody story about a kid who wished for [...]
The day started out with welcome and introduction to the conference, with the tagline “Join the Conference”. Word of Mouth Marketing is growing, over the last 5 years WOM has grown 30% annually, to end up at 2007 with a $1 billion spend. Over the next 5 years the annual growth is expected [...]
Does your Website have problems? Maybe it does and you don’t know about it because it’s not active enough. Not having enough traffic to your site can hide broken funnels as statistical anomalies, or maybe not even funnel people down them at all.
As you know, here at Serengeti Communications, we’re a fairly fit bunch with [...]
According to Nielsen, online buzz about sustainability issues is growing by leaps and bounds. What’s more, consumer buzz has expanded beyond global warming and climate change (the hot topics of 2006). Consumers and influential bloggers are now buzzing about a broader range of sustainability issues, such as greenwashing and corporate social responsibility (two topics generating [...]
