Does your Website have problems? Maybe it does and you don’t know about it because it’s not active enough. Not having enough traffic to your site can hide broken funnels as statistical anomalies, or maybe not even funnel people down them at all.
As you know, here at Serengeti Communications, we’re a fairly fit bunch with [...]
According to Nielsen, online buzz about sustainability issues is growing by leaps and bounds. What’s more, consumer buzz has expanded beyond global warming and climate change (the hot topics of 2006). Consumers and influential bloggers are now buzzing about a broader range of sustainability issues, such as greenwashing and corporate social responsibility (two topics generating [...]
Reputation management is a topic that is discussed quite frequently on our blog and is a topic that Nan and Simon have often spoken about at conferences.
Many companies have reputation management issues. How they react to these issues will determine the overall impact it will have on their organization. Some companies are proactive, some are [...]
At my previous employer, I worked with a gentleman who had been employed by the NRA. He was full of interesting stories, but we’ll return to that at the end of this post.
Earlier this year, I was working on a Search Audit for one of our clients. As is usually done, I took a [...]
Back in October, I indicated it was important to move beyond monitoring reputation management and develop mechanisms and key performance indicators in the analysis of those monitors. I said that “A mistake may hurt a person or company, but other issues may reveal systemic problems that will only continue and potentially snowball into even larger [...]
On my personal blog, I received an email through a contact form, which until recently, had a “captcha” image that I could never read. Now that this security feature has been removed, I received a contact message from someone looking to buy a text link advertisement on my site. Seeing as I do not have [...]
I just finished reading a great book by Daniel J. Solove titled: “The Future of Reputation: Gossip, Rumor, and Privacy on the Internet”. In the book he talks about Reputation, Privacy and the legal issues surrounding both. In there he has examples of real life law suits, where people have been photographed [...]
In June, I warned an industry colleague not to purchase a compact digital camera at a deep discount because of the reviews and reputation of the online store he was considering. I found the reviews from ripoffreport.com, which is one of the largest “consumer advocate” sites on the Internet. The issues of bait and switch [...]
Dr. Richard Barnes, an admissions tutor at Cambridge University in England has confessed to joining Facebook so he could check out the profiles of students applying to Emmanuel College (part of Cambridge University). How far he took this ‘checking out’ isn’t mentioned in the article, neither is a count of how many applicants were [...]
At the start of 2006 it was deemed that it was going to be the year that Local and Mobile search would take off. Last year at this time it was stated that 2007 would be the year of the widget. Some bloggers have been asking for 2008 predictions for search, and I’m [...]
