Over at Takeitinhouse.com we have an interview with Melanie Mitchell, VP of Marketing at Folio Investments, Inc. She discusses her nearly nine years in search marketing, points out some great reasons for educating the entire company about SEO, and shares insights on in-house search marketing teams and their role in the company.

Back in the first post of 2008 on this blog, I predicted that 2008 would be the year of Reputation Management.  Given the trends we’d seen in customer referrals, it seemed like a pretty safe bet. 
Over the course of the year, we did indeed gain some buzz monitoring / reputation management contracts, which we successfully [...]

With Barack Obama and John McCain now in full battle mode, I thought it would appropriate to take a look at some online metrics and make some comparisons to how each is using the internet to help their campaign. In the lead up to the election, I will post my findings and observations.
Some topic [...]

The answer to that is a resounding YES, especially when you take a look at the data in the latest Pew Internet & American Life Project memo on Search Engine Use.  They found that as of May 2008, the percentage of users that use search engines on a typical day has risen to 49%.   So, [...]

Yesterday, Google launched a new services called Insights for Search.   It builds off of Google Trends, but allows you to dig deeper into the search query data to compare search patterns by location, categories, and time frames.   
The tool works by first having you select how you want to compare the data.  The options you have are [...]

This is the conclusion to the three part series on SEO and PPC’s quest to have an amazing night out on the town.  If you missed part one or part two – check them out before reading on. 
While both SEO and PPC are now having an amazing time, they both feel like it can still [...]

…You’re supposed to say “Wednesday”… you know… so I can say “Webinar!” and then… Oh forget it.
Throughout the month of August, Serengeti Communications will present a weekly, one-hour Webinar every Wednesday (say that five times fast). We’ll be covering various Web 2.0 and marketing strategies each week and helping your business get just [...]

This is Part Two of a three part series on SEO and PPCs quest to have an amazing night out on the town.  If you have not already read Part One, check it out before reading on. 
Once SEO and PPC finally meet up a new set of issues arise. Neither of them can manage to [...]

This is part one of a three part series that was first published as part of Marketing Pilgrim’s Scholarship Contest. The finalists were determined by the number of visitors that read the post as well as factoring in bonus points for a low bounce rate and high average time on site. While this post was [...]

Just when you think people may be starting to understand what Search Engine Optimization is all about, and how it can help your site – you come across a Website that just doesn’t get it such as this one from the Gruniad (old joke about the name, they’re famous for typo’s)…
It’s all about search engine [...]