Whoops… wrong Flash. The big search news from Google, Yahoo and Adobe is that those two search engines are now able to pull all text from Adobe flash (swf) files. So if there is text within the file it can be indexed and found through a subsequent search.
What are the implications? Well, [...]

Just a little reminder that your error pages need to be NOINDEX-ed or added in to your robots.txt file to be excluded, otherwise things that you don’t want ranking for your brand … may.

Anchor text is the text on a Web page that you click which takes you to another page. To get a little bit more technical, it’s the hyperlink text. It’s the text that the search engines look at to get some idea of the context of the page being linked to. If the anchor text [...]

One problem that I’ll frequently hear when gathering requirements for a Search Audit, is that a site used to rank well for a particular term, but no longer does.  I’ll ask what content they had that used to rank for that term.  Sometimes I’ll hear that it was either pages that were taken down due to [...]

Here at Serengeti headquarters, I am seeing something nobody else in the office is: news, blog posts, and video displaying below the third result in Google’s SERPs.

Is anyone else seeing this?

So your marketing plan has you pushing the advertising for your company through several seeming disparate marketing channels at the same time. Let’s say that you’re doing search, online video, email, tv, radio, billboard. Should those mediums interact? Should they carry their own messages? Should they all carry the same [...]

So, you want to know about SEO? Where do you learn? What should you learn? How should you start? Well, there are a few options open to you, so let’s look at each.
Self taught, on the job:
This is always going to be one of the best ways for you to find out what works [...]

One of our ‘bread and butter’ tasks here at Serengeti Communications is that of the Search Audit. We will either perform these in conjunction with an Analytics Audit, or stand alone. That said, what is in a search audit? What do you find out? How does it help you?
Let’s start at the beginning and walk [...]

At my previous employer, I worked with a gentleman who had been employed by the NRA. He was full of interesting stories, but we’ll return to that at the end of this post.
Earlier this year, I was working on a Search Audit for one of our clients. As is usually done, I took a [...]

The obvious answer for this is that search volume does not predict success; what determines success is your ability to grab as big a share of the qualified volume of those search queries that you can.
However, just for fun - I thought I’d head over to Google Trends and take a look at the search [...]