One problem that I’ll frequently hear when gathering requirements for a Search Audit, is that a site used to rank well for a particular term, but no longer does.  I’ll ask what content they had that used to rank for that term.  Sometimes I’ll hear that it was either pages that were taken down due to [...]

Here at Serengeti headquarters, I am seeing something nobody else in the office is: news, blog posts, and video displaying below the third result in Google’s SERPs.

Is anyone else seeing this?

So your marketing plan has you pushing the advertising for your company through several seeming disparate marketing channels at the same time. Let’s say that you’re doing search, online video, email, tv, radio, billboard. Should those mediums interact? Should they carry their own messages? Should they all carry the same [...]

So, you want to know about SEO? Where do you learn? What should you learn? How should you start? Well, there are a few options open to you, so let’s look at each.
Self taught, on the job:
This is always going to be one of the best ways for you to find out what works [...]

One of our ‘bread and butter’ tasks here at Serengeti Communications is that of the Search Audit. We will either perform these in conjunction with an Analytics Audit, or stand alone. That said, what is in a search audit? What do you find out? How does it help you?
Let’s start at the beginning and walk [...]

At my previous employer, I worked with a gentleman who had been employed by the NRA. He was full of interesting stories, but we’ll return to that at the end of this post.
Earlier this year, I was working on a Search Audit for one of our clients. As is usually done, I took a [...]

The obvious answer for this is that search volume does not predict success; what determines success is your ability to grab as big a share of the qualified volume of those search queries that you can.
However, just for fun - I thought I’d head over to Google Trends and take a look at the search [...]

Blogs are written by diarists, organizations, corporations, journalists, and come in all shapes and sizes. As part of an online marketing strategy, a blog can serve a multitude of purposes. A blog can drive brand awareness, it can put a friendly face on a large corporation, and amongst a billion other things, it can create [...]

I’m writing this review despite not being in the audience for this presentation.  Instead of watching the session, I was on stage presenting it.
Jon Myers was the moderator and took the job earnestly. Jon went the extra mile and had us each review our presentations to ensure that any overlap was minimal.  He also met with both [...]

With SES-London less than a week away, I thought it would be a good idea to talk to some of the presenters and find out what we can expect at the conference next week. First up is Piers Stobbs, Vp of ComScore Europe, who’ll be on the Searcher Behaviour Research Update panel on Wednesday [...]