With SES-London less than a week away, I thought it would be a good idea to talk to some of the presenters and find out what we can expect at the conference next week. First up is Piers Stobbs, Vp of ComScore Europe, who’ll be on the Searcher Behaviour Research Update panel on Wednesday [...]
In Website Magazine’s latest issue, there’s an article about landing pages, and how when someone lands on your page as a result of an organic listing, the landing page should serve a different purpose than when someone lands on a PPC landing page. I respectfully disagree with the statement that, “the methods and goals are [...]
Let’s imagine that your site has 20,000 visitors a month, and you’re generating $50k per month using SEO and PPC (the latter of which is costing you $10k per month). How could lowering your traffic lead to an improvement in the ROI for your site?
Simply put, you need to look at the targeting for [...]
Following on from the previous session on Selling your Integrated Marketing Plan, this session deals with selling he topic of search to the C-suite, and handling their expectations. This session was once
Barbara Coll of WebMama.com was the first presenter, and started off by talking about a few CEO situations that you’re likely to encounter…
CEO-ego [...]
You have an integrated marketing plan all ready, all you need is the approval from the C-level crowd. How can you make them understand what it is that you’re trying to do, and why the tactics that you’re proposing are the best way forward? That’s the idea behind this session, moderated by Rebecca [...]
When you push out something to the public, you want to make sure that it puts your best foot forward. Make sure that you proof read it, have someone else read it, if changes are required, make them, then have someone else proof it. It sounds simple, but not everyone does it…
From the [...]
Last night I spent some time working on an audit for a client. One of the issues that I look for is the potential for duplicate content. What is Duplicate Content? Well, here’s the ‘official’ definition from the Official Google Blog:
Duplicate content generally refers to substantive blocks of content within or across [...]
Moderated by Jake Bailee
Ken McGaffin from WordTracker
Dixon Jones from Receptional
Rob Kerry from Ayima
Up first was Ken McGaffin
First, a definition - What is cutting edge? - the most fashionable or the latest and most advanced, they don’t mean the same thing.
Example - Wordtracker free keyword tool. Most people used Overture then moved to a [...]
Back in June, I stated in a post about defining mutually agreeable language, “It’s important for an agency and a client to understand each other’s language when discussing search engine optimization efforts.”
Though we all make slips in language, generally speaking, is there really such a thing as “naturally search engine friendly?”
A site with poor copy [...]
Whenever I run across the term “reputation management” these days, I know what is coming next: A nice long “how to” on dominating search engine shelf space (this post for example is excellent). I give a lot of credit to the search industry for educating clients on the consequences of leaving online [...]
