Since the introduction of Universal or Blended search last year, where images and videos can now show up alongside the regular search listings, it makes sense for businesses to go ahead and work on getting videos and images indexed and ranked by the search engines, if for no other reason than to take up more [...]

Warning:  This post is a bit of a rant.
My daughter came across the term “Brand Slut” in The Little Hiptionary (a Bangin’ Pocket Reference for Kewl Peeps Everywhere) and remarked “Oh Mom, this is so you.”
Now, I’ve actually heard that term (being in marketing).  It refers to someone who displays loyalty to no single brand. [...]

If you read the blog on Friday, you’ll know that I attended the sold-out Blog Potomac - billed as an unconference (see…there I am wearing the shirt). I’d never attended an unconference before, but I knew that it meant that there’d be a little more audience participation.  Which is kind of fitting, when you’re doing a [...]

The final presenter of the unconference was Kami Huyse of MyPrPro who jumped right into the engagement part of the conference.  After a brief discussion on where she was coming from on the topic of ethics, she jumped right in with an example of a flog (fake blog), asking the audience how ethical they felt [...]

The penultimate speaker at the unconference was KD Paine, who I had the pleasure of sitting next to at the dinner the previous evening and conversing about the topic of her presentation today - measurement and value.
The value of measurement is finding out what works and what doesn’t.
How do you know what social tool to [...]

The next presentation was billed as the ‘after lunch keynote’ and was delivered by Frank Gruber, who is AOL’s social media & web product development expert. The topic of this presentation was how he parlayed a blogging hobby into a fun social media job with AOL, and the fun ’shiny objects’ or social media [...]

The next presenter was Jeremy Pepper from Boingo with a talk about how Strategy fits into your social media decisions.
Why should you use social media? Don’t just do it. You need to have the strategy in place to determine what you’re going to do with it.
You need to engage with people who are enthusiastic [...]

The next speaker is Maggie Fox (she’s the one at the lectern in the picture, Josh Hallett of BlogOrlando is the one at the microphone), the CEO of the Social Media Group, with a discussion on the latest trends in traditional social media marketing
Listen -

Who do you need to talk to?
What are they saying,?
What are [...]

Washington Post Local Business Editor Dan Beyers was next up with a presentation on the symbiotic relationship between traditional and new media.
He started out with a quote from Steve Ballmer talking about how in 10 years traditional media will be dead (the quote was much longer, but I can only type so fast, but that [...]

The opening keynote of the Blog Potomac ‘unconference’ is from Lionel Menchaca, Digital Media Manager and Chief Blogger of Direct2Dell.
Michael Dell came and said that the blog had to be live in 3 weeks. Lionel was in tech support, so he had the knowledge of customer experiences, and was asked to create and manage [...]