JupiterResearch recently published its report, ‘Web Analytics Buyer’s Guide.’ I have to say in reading about the report I was astonished to see this finding from the Senior Analyst - “Despite some small skirmishes over capabilities like video and audio measurement, the Web analytics feature race is largely over.”
Wow. After spending the better part [...]

One of the problems that some people have with really getting into blogging is that they have a fear of being called out should they misrepresent some fact, or just plain get it wrong. Is this a valid fear? Yes, but it’s something that a blogger quite simply has to live with, and really embrace.
Look [...]

I sent my three year old grand nephew a little present from Amazon recently.  I called him on the phone and told him it was coming, so he was in a high state of anticipation when the delivery man rang the doorbell.  Unfortunately, when he ripped open the box he did not find the very [...]

Since the introduction of Universal or Blended search last year, where images and videos can now show up alongside the regular search listings, it makes sense for businesses to go ahead and work on getting videos and images indexed and ranked by the search engines, if for no other reason than to take up more [...]

Warning:  This post is a bit of a rant.
My daughter came across the term “Brand Slut” in The Little Hiptionary (a Bangin’ Pocket Reference for Kewl Peeps Everywhere) and remarked “Oh Mom, this is so you.”
Now, I’ve actually heard that term (being in marketing).  It refers to someone who displays loyalty to no single brand. [...]

If you read the blog on Friday, you’ll know that I attended the sold-out Blog Potomac - billed as an unconference (see…there I am wearing the shirt). I’d never attended an unconference before, but I knew that it meant that there’d be a little more audience participation.  Which is kind of fitting, when you’re doing a [...]

The final presenter of the unconference was Kami Huyse of MyPrPro who jumped right into the engagement part of the conference.  After a brief discussion on where she was coming from on the topic of ethics, she jumped right in with an example of a flog (fake blog), asking the audience how ethical they felt [...]

The penultimate speaker at the unconference was KD Paine, who I had the pleasure of sitting next to at the dinner the previous evening and conversing about the topic of her presentation today - measurement and value.
The value of measurement is finding out what works and what doesn’t.
How do you know what social tool to [...]

The next presentation was billed as the ‘after lunch keynote’ and was delivered by Frank Gruber, who is AOL’s social media & web product development expert. The topic of this presentation was how he parlayed a blogging hobby into a fun social media job with AOL, and the fun ’shiny objects’ or social media [...]

The next presenter was Jeremy Pepper from Boingo with a talk about how Strategy fits into your social media decisions.
Why should you use social media? Don’t just do it. You need to have the strategy in place to determine what you’re going to do with it.
You need to engage with people who are enthusiastic [...]