Archive for the 'The Economy' Category

Useful Information is So Overrated
7 Ways to Prepare Yourself for Marketing Success in 2009

January 15th, 2009

Times are tough.  To say that the economy is bad is an understatement.  So, in absence of actually trying to do a good job,  here are seven ways to create job security for you and your marketing team in 2009 using the tried and true method of smoke and mirrors.
1.  Traditional media is dead.   Says [...]

What a Difference a Day Makes

December 2nd, 2008

Well, maybe not a day, maybe 8 years.
When I was home for Thanksgiving this past week, I had a chance to enjoy one of my guilty pleasures.
Be Warned: The next few lines may contain the nerdiest thing you have read in a long while.
I’ve saved most all of my old issues of [...]

Making Ben Franklin Proud…

October 15th, 2008

As the financial crisis in this country and abroad begins to dip its shifty fingers into our wallets, I wondered what you were doing both personally and professionally to cut costs in this economic downturn?
Cutting out (or down on) Starbucks?
Walking or taking public transportation to work?
Cutting marketing budgets?
Cutting other budgets?
Is there anything you’ve changed?
Anything that [...]