The Landscape Evolves: Mobile Gets Traction
May 21st, 2009MediaWeek says mobile advertising is delivering some surprising results. According to a recent survey of 1800 mobile users, 53% click ads, 24% make purchases directly from their smartphones and 35% request more information or a coupon.
Why the sudden shift? Iphones have made the mobile experience satisfying, which means users are accessing the mobile internet more [...]


