MediaWeek says mobile advertising is delivering some surprising results. According to a recent survey of 1800 mobile users, 53% click ads, 24% make purchases directly from their smartphones and 35% request more information or a coupon.
Why the sudden shift? Iphones have made the mobile experience satisfying, which means users are accessing the mobile internet more [...]
I’m in Beijing at the moment and just saw an advertisement recruiting journalists who are native English speakers. CCTV, the English-language 24-hour news channel of China Central Television is actively seeking journalists who are native English speakers. Interested journalists should email their resumes to jobscctvinternational@gmail.com.
I find it odd that in the [...]
Those who have gone before
Were you excited when Google AdWords released Conversion Optimizer only to be disappointed when you found out your campaigns did not meet the minimum number of conversions per month? Well, you’re in luck.
Google has announced that your campaigns now only need to have received 50 conversions in the past month to be eligible to use [...]
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