Joy’s post yesterday sparked my thinking about the many sources of data available to marketers in today’s world. 
Web Analytics is the low hanging fruit.  It is an important daily source of data that can help you understand how involved a customer is with your brand INSIDE your own house (i.e., your Web site).  It can even help [...]

My high school science teacher drilled K.I.S.S. (Keep It Simple Stupid) into my head and I had since adapted it for marketing purposes.  I was reminded again last night how valuable – K.I.S.S.S. (Keep It Simple, Straightforward, and Sincere) – can be.
The phone rang around 8:30pm and I assumed it was a telemarketer.  It was, [...]

Remember when name brand goods were never blatantly shown in movies or on TV?  Soda cans simply said “Cola” and looked generic.  Those days are long gone.   
Over the last twenty years, a major shift in product placement has occurred.  Advertisers and media realized how valuable subtle placement and outright endorsements could be.  Slowly, brands made [...]