http://endlessplain.com Digital Marketing Services Thu, 24 Jul 2008 18:35:29 +0000 http://backend.userland.com/rss092 en ...You’re supposed to say “Wednesday”... you know... so I can say “Webinar!” and then... Oh forget it. Throughout the month of August, Serengeti Communications will present a weekly, one-hour Webinar every Wednesday (say that five times fast). We’ll be covering various Web 2.0 and marketing strategies each week and ... http://endlessplain.com/2008/07/23/when-you-say-wednesday-we-say-webinar/ This is Part Two of a three part series on SEO and PPCs quest to have an amazing night out on the town.  If you have not already read Part One, check it out before reading on.  Once SEO and PPC finally meet up a new set of issues arise. Neither ... http://endlessplain.com/2008/07/22/its-an-seo-and-ppc-party-but-are-they-missing-an-important-friend-part-2/ For those that aren't aware, Twitter is a social network that allows 'friends' to communicate with each other in brief 140 character bursts of text (known as tweets). You can send these tweets directly through the twitter website, or through one of many twitter applications (such as the desktop ... http://endlessplain.com/2008/07/21/using-twitter-in-your-social-media-strategy/ Being a former AOL employee and still having many friends that work in the Northern Virginia offices, I take notice when company news is released.  When I heard last night that the rumors about Microsoft or Yahoo buying AOL were heating up again, I was a little surprised.  What was ... http://endlessplain.com/2008/07/18/the-slow-death-of-the-aolasaurus/ This is part one of a three part series that was first published as part of Marketing Pilgrim's Scholarship Contest. The finalists were determined by the number of visitors that read the post as well as factoring in bonus points for a low bounce rate and high average time on ... http://endlessplain.com/2008/07/17/its-an-seo-and-ppc-party-but-are-they-missing-an-important-friend-part-1/ Joy's post yesterday sparked my thinking about the many sources of data available to marketers in today's world.  Web Analytics is the low hanging fruit.  It is an important daily source of data that can help you understand how involved a customer is with your brand INSIDE your own house (i.e., your ... http://endlessplain.com/2008/07/16/making-cents-out-of-marketing-data/ JupiterResearch recently published its report, 'Web Analytics Buyer's Guide.' I have to say in reading about the report I was astonished to see this finding from the Senior Analyst - "Despite some small skirmishes over capabilities like video and audio measurement, the Web analytics feature race is largely over." Wow. ... http://endlessplain.com/2008/07/15/the-web-analytics-feature-race/ One of the problems that some people have with really getting into blogging is that they have a fear of being called out should they misrepresent some fact, or just plain get it wrong. Is this a valid fear? Yes, but it's something that a blogger quite simply has to ... http://endlessplain.com/2008/07/14/making-a-mistake-on-your-blog/ My high school science teacher drilled K.I.S.S. (Keep It Simple Stupid) into my head and I had since adapted it for marketing purposes.  I was reminded again last night how valuable – K.I.S.S.S. (Keep It Simple, Straightforward, and Sincere) – can be. The phone rang around 8:30pm and I assumed it ... http://endlessplain.com/2008/07/11/kisss-marketing/ Avinash Kaushik recently ran an informal contest to find out what report people would choose if they could only have one Web analytics report. The winner of "the best Web analytics report" was a report showing "sources by state, compared to last month." Based on her business, a locally owned ... http://endlessplain.com/2008/07/10/the-best-web-analytics-report/