http://endlessplain.com Digital Marketing Optimization Experts Thu, 02 Jul 2009 19:53:09 +0000 http://backend.userland.com/rss092 en Recently I've run into a number of companies who call themselves a  "social media agency".  Here are some examples (this is not a joke): 1.) Company A This company sells "engagement marketing" services.  They use an ASP Buzz Monitoring tool (a pretty good one) to identify brand mentions in Blogs, Forums, etc.  When they ... http://endlessplain.com/2009/07/02/what-is-a-social-media-agency/ Li Evans will speak at Search Engine Strategies: San Jose If you'd like to catch her words of wisdom, here's her schedule and topics: Social Media: Managing Conversations and Reputations When the User Is In Control on Wednesday from 2:30-3:45 Extreme Makeover: Live Twitter & Blogging Clinic on Thursday from 12:45-2:00 Images & Search ... http://endlessplain.com/2009/06/29/ses-san-jose/ In the ancient days of yore (January 2009), T-mobile produced a spectacular video. A flashmob suddenly starts dancing; and just as suddenly, stops. The dancers disburse leaving astonished onlookers to call, text, or share cell phone videos of the event with their friends and family. Fade up the tag ... http://endlessplain.com/2009/06/25/stop-dancing-and-bring-something-to-the-table/ Too many marketers take a ‘good enough’ approach when it comes to their Google Adwords campaigns. I recently had a phone call with a client who had over 4,000 words of unorganized content on his landing page and couldn’t understand why no one was purchasing his service. When I encouraged him ... http://endlessplain.com/2009/06/22/ppc-when-testing-defeats-sound-logic/ One of the biggest complaints about social media, or rather reasons companies give for not getting involved in it, that I hear time and time again is that they are afraid of what people will say about them, and fear they have no control over that. Unfortunately for these ... http://endlessplain.com/2009/06/18/with-social-media-dont-be-afraid-of-the-negative/ Last week Li Evans had an article posted on Search Engine Watch entitled What Are Your Social Media Goals? Li discusses some ways to measure social media involvement and how to set appropriate goals http://endlessplain.com/2009/06/15/li-evans-on-search-engine-watch/ A couple of posts ago I wrote about a gentleman from the UK who had made some mistakes that had been captured and spread across the web. How did he get caught up in his situation?  Two men were masquerading as a woman online, basically sitting behind a fake ... http://endlessplain.com/2009/06/11/sockpuppets-and-social-media-ethics/ Recently we’ve had a number of clients who’ve come to us wanting to evaluate their current web analytics package to see if it’s still the right package for them.  Sometimes they’ve done a bit of research on their own and have a basic understanding of a few options and the ... http://endlessplain.com/2009/06/08/choosing-a-web-analytics-package-google-analytics-myths/ At IM Spring Break our very own Li Evans spoke with Robert Garcia of Ecom Phenom about branding. Check out the interview for some best practices on building your brand. http://www.blogtalkradio.com/show.aspx?userurl=Ecom-Phenom&year=2009&month=06&day=03&url=Brand-Building-with-Li-Evans http://endlessplain.com/2009/06/04/brand-building-an-interview-with-li-evans-on-ecom-phenom/ Over at Takeitinhouse.com we have an interview with Melanie Mitchell, VP of Marketing at Folio Investments, Inc. She discusses her nearly nine years in search marketing, points out some great reasons for educating the entire company about SEO, and shares insights on in-house search marketing teams and their role in ... http://endlessplain.com/2009/06/02/interview-with-melanie-mitchell/